Rising stars and seasoned execs explain why in the long run surrendering ownership and control are rarely worth the short term cash grab.
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Drill down into the video-sharing giant’s newly announced features, designed to retain high-value creators in an increasingly competitive market.
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We're happy to announce a worldwide partnership deal with the Liverpool indie-rock band, The Night Café. The AWAL Recordings deal offers The Night Café a full range of services, including global marketing, campaign coordination, synch licensing, and global physical and digital distribution.
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Career setbacks and ill-timed heartbreak inspired English artist Kyan to fuel hustle with struggle. Now Nile Rodgers is a fan, thousands are tuning in, and life is good.
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When choosing a music distributor, you'll also likely have to choose between two types of deals: upfront fee or share in revenue. Here's the difference and how to pick which one is right for you.
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Independent Hip Hop Artist Partners With AWAL With Aim of Taking Her Career to the Next Level
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YouTube Music explains how its new streaming platform can stand out in a crowded marketplace and why creators can expect to benefit.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from R3HAB, Kim Petras, plus Kami and Smoko Ono.
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At 20, Aussie singer-songwriter Gretta Ray has enough ambition to last a lifetime. Meet the buzzing performer turning listeners into believers with poetic, countrified pop.
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Our experts run through stats, trends and artist case studies to illustrate how influencers are so much more than a buzzword for music branding.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Example, R3HAB, and Timmy Trumpets.
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Hayden Maringer and Sean Michael Murray earned their stripes behind the scenes. After Broadway stints and music direction for major stars, the pop rock boys are ready to launch with a group they can call their own.
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The UK talent addresses her YouTube rise, major label experiment and independent ambitions.
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In the wake of Spotify’s new playlist submissions tool, artists will enjoy more opportunities for their music to make an impact. The open-door pitching portal will benefit teams that execute platform-transcending campaigns, both big and small.
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Cuco, Austin Burke, and Rezz.
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AWAL and the Featured Artists Coalition (FAC) have joined forces to empower artists to succeed on their own terms. Hear from FAC CEO Lucie Caswell and AWAL/FAC Advocate artist ECKOES on how this partnership helps combat the misconception that artists only have two choices — 'signed' or 'flounder.'
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Content ID turns user generated content into an additional revenue stream for artists. Explore YouTube's complex monetization system with expert guidance.
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Patrick Droney toured with blues legends and became a Fender poster child without a solo project to his name. On the eve of his debut EP, the Jersey-born Nashville artist shares his journey
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Mr Eazi, Santigold, and Kira.
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Des Rocs has proven himself a reliable source of larger-than-life anthems with just three songs to his name. Get to know the man restoring glory to the NYC rock scene.
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IGTV wants to be the MTV of user-generated content for the mobile generation, but it'll take artist buy-in to get there. Read what the new platform might mean for the creative community.
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deadmau5 has signed a worldwide recording deal focusing on the electronic music producer's latest project, mau5ville, with new music and remixes to be released in the coming months.
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from R3HAB, The Kooks, and Sarah Close.
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With Vevo "phasing out" its own website and mobile app properties, plus official Vevo channels merging with existing artist YouTube channels, we explore what this ultimately means for the music community
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Deadmau5, Bexey feat. $uicideBoy$, and Allie X.
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Balancing behind-the-scenes production work with public-facing projects, longtime mates George Townsend and Adam Kaye have kept busy since they rocketed through BBC’s artist discovery pipeline in 2013 through new music but also podcasts and playlists.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Timeflies, Afro B, amd CAGGIE
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Pop singer, songwriter, and daydreamer, Kim Petras wants to be the new wave of artists who release music differently: through a freedom to define her sound and herself on her terms, as her own label.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Ella Vos, REZZ, and Novaa
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Actress and singer/songwriter Katelyn Tarver shares insights into her career so far, especially her inspiration behind her latest track, "Labels," and why it's important to break free from labels of all types.
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While all-important personal contact between artist and fan is still the ideal, chatbots (or messenger bots) are gaining ground as a way to automate interactions and build those relationships.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from JHart, and Hugo Helmig.
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Today, playlists are one way to create awareness and buzz around a track, and the longer a song stays on, the better. Try these tips for moving up — and not down and off — popular playlists.
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In celebration of Pride, we chat with singer/songwriter Kat Cunning about how she balances her music with acting, her latest tracks, and how she incorporates queer themes into her music in a personal way.
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In the latest issue of Music Business UK, our Kobalt Founder and CEO Willard Ahdritz talks about the future for independent artists and how AWAL is working to change the music industry.
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What does it take to be an AWAL artist? Here are some of the key factors that we look for in an application for AWAL membership.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Betty Who, The Kooks, and Tritonal & APEK feat. Meron Ryan.
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After discovering Ray Hodge's music, Modern Machines reached out to collaborate — even though the two had never (and still haven't) met in real life. Here's the story behind the collab and Modern Machines' journey to get there.
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Streaming success is more than just numbers — it takes building a real audience who devours your music. Here are a few key tips from Spotify for Artists on how to do just that.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from You Me at Six, Kim Petras, and Greyson Chance.
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Former VP of Marketing at Warner Bros. Records, Michael Pukownik, joins the AWAL Recordings team as SVP, Head of Artist Marketing, North America.
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After releasing her 'Bloom' EP earlier this year, R&B-meets-pop songstress Parisalexa talks her newest EP 'FLEXA,' performing at Upstream Music Festival and her upcoming appearance at Capitol Hill Block Party in Seattle.
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Last Friday, AWAL landed at Brooklyn's Northside Festival for the first time ever. Get an inside look at the AWAL Artist Lounge at Brooklyn Brewery and our NYC Summer Party showcase including speakers, artists, and more.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Rex Orange County & Randy Newman, and Set Mo.
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Radio promotions company in2une joins forces with AWAL Recordings after acquisition.
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After hiding behind their trademark lips in photos, WESLEE finally revealed themselves recently. Now, they talk the reasons behind the reveal, their best advice for others defining their aesthetic, and performing at Northside on Friday.
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Establishing a brand as an artist is an important part of defining everything from your look to how you interact with fans. Our friends at Soundfly have pulled together this helpful guide to help musicians develop their own brand.
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Recently Matt Simons' latest track, "We Can Do Better," hit a million YouTube views in a month and more than 11 million streams. Here's the story behind the song and Simons' next steps.
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With Instagram's latest integration with Spotify, there are more opportunities than ever to take your Stories to the next level. Here are a few ways to share your music and more with your followers.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Omar Apollo, and KAWALA.
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