Acclaimed Musical Talent and Viral Creator with Millions of Fans on TikTok, Instagram and Youtube, Inks Recording Dea
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aka The Biggest Bang for Your Buck
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BBC’s “Sound of 2020” Nominee Teams Up with AWAL to Release Debut Album
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Hundreds of AWAL Artists Now Receive Large Streaming Payouts and Own Million Dollar Catalogs
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Renewed Deal Comes On the Back of the Success of “Beautiful People Will Ruin Your Life”
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Mercury Prize-Nominated Rapper to Debut New Album in 2021
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AWAL Artists Share Custom Zoom Virtual Backgrounds and Will Hold Virtual VIP Meet and Greets to Amplify United Nations' Critical Messages
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Label Collaboration Poised to Launch the Bilingual Singer/Songstress as the Next Global Crossover Star
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What happens when a European concert run gets called off mid-tour? Tour manager Carl Pires, the guy who looks after tours for folks like Joey Bada$$, talks a life of risk mitigation.
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All-star manager Greg Katz helped his clients amass billions of streams, and he learned a thing or two about music freakonomics in the process. Retrace his steps with us.
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Inside the creation of a clever IG filter for Scotland’s rising icon Joesef.
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Happy to announce a global deal with singer, songwriter, and producer, mxmtoon.
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Milk & Honey boss Lucas Keller on scaling his business, chasing money from majors, new norms for producer splits, and how some of the biggest hits get made.
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Happy to announce the hiring of Pete Giberga as Head of A&R, North America.
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Fuel your noggin with wise words that tackle music’s present and future.
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The deal offers Spacey Jane a full range of services, including global marketing, campaign coordination, sync licensing, and global distribution.
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Blogs aren’t dead yet. We chop it up with Boston writer Seamus Fay (Lyrical Lemonade, Pigeons & Planes) about covering special songs at all costs.
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The Nations, Lowly Palace, and Arrested Youth made fans family. Now they're all winning.
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Close Talker’s outside-the-box tour drove merch sales and follower increases.
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On the back of 200 Million Streams & Sold Out Tour, Norwegian Singer-Songwriter Inks Deal with AWAL for Debut LP
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On the ground in a remote, mythical country exporting music around the world.
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We're happy to announce the hire of Jennifer Kirell as VP, Catalog Marketing.
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Platinum recording artist RaeLynn has inked a worldwide recording deal with Round Here Records - the newly-formed label created by trailblazing Florida Georgia Line superstars Brian Kelley and Tyler Hubbard - and AWAL, Kobalt’s recording company, as announced today.
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Iyamah and Millie Turner touched down in Tennessee for run-ins with icons, lots of hot chicken, stints at historic venues, and old-fashioned adventure down south.
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The third episode of SPACES follows girl in red through her home country of Norway, where the rising icon is spreading self-love everywhere the internet touches from an Oslo flat with a $150 mic.
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We're happy to announce the promotion of Nicki Shamel to the position of Vice President, Digital Sales & Account Management, North America.
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UK Artists Millie Turner, Litany, Iyamah and MAX RAD Set for a Week of Global Collaborations with Prominent Nashville Songwriters & Producers
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We're happy to announce the promotion of Aaron Bogucki to Vice President, Marketing.
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An all-star tour manager on avoiding drunk stage hands, fast food marathons, & missing money.
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The 16-year-old designer’s viral remixes of classic artwork provide lessons for all of us.
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Iceland Airwaves showcase to feature performances from Millie Turner, Joesef, Yaeger & more. Kobalt’s Alison Donald to keynote festival’s conference.
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Feed your noggin with wise words every artist and manager can benefit from.
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Potts will be running AWAL’s UK and international digital accounts team, and driving promotional strategy with streaming platforms.
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See what it really takes to score a view on Instagram, YouTube, and other socials.
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The creator of the Idol TV Franchise & So You Think You Can Dance, Simon Fuller, Introduces Partnership with AWAL.
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AWAL's domain experts dish wisdom to artists and their teams on the ins and outs of instagram ads plus ad spend best practices, in general.
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TV’s a powerful source of music discovery across the pond. Peek under the hood.
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Lessons from a successful tour manager who ditched her desk job and never looked back.
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Pushbacks once felt like standard fare for hip-hop. We explore why, and how that’s changing.
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Happy to announce a worldwide recordings deals with artists Franc Moody and Joe Hertz formalising AWAL's partnership with Juicebox Recordings.
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Happy to announce a new partnership with Round Here Records, a newly-formed label created by Florida Georgia Line superstars Brian Kelley & Tyler Hubbard.
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We're happy to announce a year-long partnership with PRS Foundation for its flagship fund, Women Make Music.
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Budding R&B star rounds out the first season of foundation.fm’s ‘A World Artists Love’ series.
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Cash flow rules everything around us. So does financial forecasting. Leverage both.
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Resourcefulness > resources. Lessons from a young multi-talent catching fire.
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The artist marketers behind Lauv’s virtual experiment break down his big win.
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Based in AWAL's LA office, Bianca will oversee global synch & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
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Information is power. Or just plain interesting. Big think pieces, coming in hot.
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The AWAL deal offers Snoh Aalegra a full range of services, including global marketing, campaign coordination, A&R and global distribution.
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A battle-tested road warrior recounts sleepless nights and performance at scale.
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