AWAL, Kobalt’s recorded music company, announced the hiring of Bianca Bhagat as senior vice president, synch & brand partnerships, AWAL. Based in AWAL’s Los Angeles office, Bianca will oversee AWAL’s global synch & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
Most recently with Glassnote, leading the Film and TV department and West Coast office, Bianca has successfully utilized film, television and brand partnerships to help drive the global marketing campaigns of award-winning artists such as Mumford & Sons, Childish Gambino and Phoenix. She’s secured partnerships with leading brands including Apple and Adidas; TV shows including This is Us and GIRLS; and video games such as FIFA, Mirror’s edge and The Sims; and films including including Disney & Tim Burton’s Dumbo and Robert Zemeckis’ Welcome to Marwen.
Lonny Olinick, CEO of AWAL, said of the new hire, “As we continue to grow our AWAL team, we are looking for people who understand true artist development and who can help change the shape of an artist’s career. Bianca has spent her career doing exactly that. She puts artists at the center of everything she does and is always looking for new ways to approach her work. Our artists and partners are going to really benefit from the innovative synch and partnership opportunities that Bianca brings to the table.”
Bianca was spotlighted as one of Billboard’s ‘40 Under 40: Rising Stars’ in 2016, selected for Billboard’s ‘Women in Music: The Most Powerful Executives’ in 2017 and profiled in 2018 by Idolator in their piece ‘Incredible Women Dominating The Music Industry.’ Her projects have garnered nominations and wins at the Clio Music Awards, Ivor Novello Awards, the Guild of Music Supervisors Awards, Music Week’s Sync Awards and A2IM’s Libera Awards.
President Global Synch & Brand Partnerships Jeannette Perez adds, “Bianca is endeared in the industry and her proven track record of success has been integral in shaping artists’ careers. She brings a highly creative, innovative and strategic approach to synch and brand partnerships that will elevate our ability to engage with partner, create marketing tentpoles for our artists and drive revenue.”
Bianca adds, “I’m honored to be joining this incredibly exciting company that is completely redefining what a recording company looks like in 2019. I’m always drawn to places that are both pushing the industry forward and truly doing right by artists and AWAL wholeheartedly embodies this. I am so thankful to Willard Ahdritz, Jeannette Perez, Lonny Olinick, Ron Cerrito and the entire AWAL team for the opportunity. I’m ecstatic to be working with a roster of groundbreaking new talent, and I’m excited to find unique and expansive ways to utilize film, television and brand partnerships to help develop long-lasting careers for these artists.”
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