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AWAL Takes Over Antone’s at SXSW to Create “A World Artists Love”


We’re happy to unveil our plans to take over legendary Austin music venue, Antone’s at this year’s SXSW on March 13th and create, “A World Artists Love.” The day and evening program will include an artist conversation with global DJ, R3HAB as well as sessions and activations from leading digital marketing and live music brands such as Bandsintown, Eventbrite, GIPHY and in2une to educate and inspire artists and managers on some of the most pressing issues in the industry. Following the daytime events, the AWAL showcase will highlight some leading independent artists, thriving on their own terms – including a closing set from Global DJ, R3HAB in addition to performances from Ella Vos, The Strumbellas, Omar Apollo, Saint PHNX, Wynne and  Dylan Cartlidge.

“We are currently experiencing a pivotal moment in music’s history. To be delivering amazing success stories, while continuing to lead the industry forward in providing artists with freedom and transparency, is incredibly gratifying for AWAL,” said Lonny Olinick, CEO, AWAL. “We used last year’s SXSW to reintroduce AWAL to the US market. This year, we’re taking it a step further and bringing some of the best artists in the world together along with our global team to continue leading this charge and inspiring the next generation of innovators.”

Confirmed sessions and speakers include:

  • Beyond the Playlist: Marketings Tools for Artists & Managers: with

o Moderator: Michael Pukownik, SVP, Head of Artist Marketing, North America, AWAL

o Kristin Yasuda, Director, Artist Partnerships, Bandsintown

o Greg Patterson, EIR, Head of Online Strategy, Eventbrite

o Danny Chang, Director of Content Partnerships, GIPHY

  • Special Guest: R3HAB’s Path to 700 Million Streams

o Moderator: Cherie Hu, Music & Tech Journalist

o Guest: R3HAB, Global DJ

  • The Evolution of Radio in a Steaming Age

o Moderator: AWAL CEO, Lonny Olinick

o Guest: in2une CEO, Dale Connone

The AWAL Showcase

AWAL will host an evening showcase also at the iconic, Antone’s, which will include performances from some of the most dynamic independent artists on the roster. The lineup runs the gamut from electronic to a six-piece collective to hip hop and more. The showcase will feature performances from the following artists:


SXSW will also feature panels with AWAL CEO, Lonny Olinick, Kobalt’s SVP, Commercial Synch, Keith D’Arcy and Senior Director, Creative, Kobalt Music, Amanda Samii. More information on Kobalt and AWAL’s presence and the full lineup of performers, speakers, and session details can be found in the program section of the SXSW website here.

To register for AWAL House programming and the showcase at Antone’s be sure to RSVP.