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Welcoming Thomas Fiss to Foster Brand Partnerships for AWAL Artists & Labels


We’re thrilled to announce the hiring of Thomas Fiss as Vice President, Strategic Marketing, North America. Based in AWAL’s Los Angeles office, Fiss will oversee creative multichannel marketing, which includes conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations.

“We are reimagining the construct and type of services artists and labels should have access to in the modern music industry,” said AWAL President, North America Ron Cerrito. “We sought someone with Thomas’ brand partnership expertise and agency approach to help us innovate what next chapter music marketing should look like and to help our artists create unique content offerings for their fans.”

Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, Fiss was a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. Prior to that, he co-founded, a software platform that simplifies the artist and brand partnership process, and also worked at various marketing agencies. Before beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US.

Michael Pukownik, AWAL SVP Artist Marketing, North America adds, “Thomas is a highly creative, forward thinking, data-driven executive. His experience will be integral in helping shape our new-school marketing and brand integration strategies. The entire team is eager to work with him to deepen AWAL’s relationships with partners that can help take our artists’ careers to the next level.”

“I am honored to be joining Kobalt Music Group and would like to thank Willard Ahdritz, Lonny Olinick, Ron Cerrito, Michael Pukownik and the entire AWAL team for this incredible opportunity,” said Fiss. “My passion is to seek out and implement strategic partnerships and alliances that allow artists to target key audiences and create lasting impressions, supported by data and analytics. I cannot think of another company that further embraces win-win principles, creativity, and innovation more than AWAL. I look forward to crafting partnerships that impact cultural relevance and behavior.”

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