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Welcoming Sam Potts as Vice President of Promotions


We’re happy to announce the hiring of Sam Potts as vice president, promotion. Based in Kobalt’s London office, Potts will be running AWAL’s UK and international digital accounts team, driving promotional strategy with streaming platforms, as well as overseeing radio and TV promotion strategy for AWAL Recordings releases. Potts will work closely with AWAL’s UK and international marketing teams on audience development and growth strategies for AWAL artists.

AWAL General Manager, Paul Trueman, said, “I’m absolutely thrilled that Sam is joining the AWAL team. Sam is one of the most forward thinking and progressive executives in the business and brings a wealth of experience and expertise to the role. His innovative and entrepreneurial outlook will add huge value to AWAL artist campaigns. I’m looking forward to working closely with Sam as we continue to develop and break artists.”

With an extensive 14 years of experience in both national and regional radio promotions, Potts joins AWAL after being head of radio promotions at Columbia Records where he led the label’s radio department as well as DSP promotion with an artist roster including Calvin Harris, Mark Ronson, Kings of Leon, Foo Fighters, A$AP Rocky, Arcade Fire, Daft Punk, and George Ezra. In 2012 Potts co-founded YGN (Young Guns Network), which hosts regular networking events in partnership with major labels, industry bodies and a range of high-profile music brands. With thousands of entrepreneurs and young executives working in the music industry, the Young Guns Network is a globally recognised organisation committed to connecting its members with the latest information and opportunities from leading brands and employers. Additionally, Potts founded music tech event concept, Buzz Jam in 2015, an event for artists and industry professionals that uses tech and music to create, improvise and collaborate and was featured on the BBC, Sky News, and Vice/Noisey among others.

Sam Potts added, “AWAL is at the cutting edge of the rapidly changing music industry and I’ve deeply admired how the company has pioneered a groundbreaking model and brought innovation to the forefront of breaking a new generation of global artists. It’s an incredibly exciting time to be an independent artist and I’m delighted at the prospect of working with our partners and supporting the roster in the evolving promotional landscape.” 



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