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Nicki Shamel Promoted to VP, Digital Sales & Account Management, NA


We’re happy to announce the promotion of Nicki Shamel to the position of Vice President, Digital Sales & Account Management, North America. Based in Kobalt’s Los Angeles office, Shamel was previously Senior Director, Digital Sales & Account Management. 

In the past year, Shamel led the restructure of AWAL’s digital team by doubling it in size to manage the more than 200% growth in monthly streams since her joining the company. As VP of AWAL’s digital partnership efforts, Shamel has taken the lead on new opportunities with Apple Music, Spotify, YouTube Music, Amazon Music, and other established global digital players. Shamel’s team executes strategic global digital marketing and promotional campaigns resulting in millions of streams for artists like Lauv, Kim Petras, Omar Apollo, and Snoh Aalegra among others. 

“AWAL is in the midst of an exciting period of growth across our roster, marketing capability, and investment in artist careers,” says AWAL President Ron Cerrito. “One of the most important resources for our artists is our team. Nicki is an energetic and hands-on leader whose competitive nature and dedication to the growth of AWAL makes her an invaluable member of our team. We’re proud to announce her continued growth with AWAL as the Vice President, Digital Sales & Account Management, North America.”

Shamel joined AWAL in 2017 as the team’s NY-based Director of Digital Sales & Account Management, where her extensive experience in global marketing, strategic foresight and established ability to cultivate meaningful new relationships quickly elevated her to a Senior Director role in Los Angeles less than a year after her arrival. Now, less than a year from that, she will oversee the digital strategy for all of North America as our VP of Digital Sales & Account Management. 

Nicki Shamel added, “I am truly grateful to Lonny Olinick and Ron Cerrito for this tremendous opportunity to grow my career at AWAL. Artists are at the center of everything we do, and I am continually inspired by the leadership at Kobalt to create, deliver and achieve the most competitive results for our partners. 

I couldn’t be more thrilled to start this next chapter leading an incredible team who is at the forefront of what marketing and promotion looks like in today’s world.” 


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