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AWAL Signs Tora-i to Global Recordings Deal


We are excited to announced a worldwide deal with rising R&B artist, Tora-i. The AWAL Recordings deal offers Tora-i a full range of services, including global marketing and promotion, A&R, campaign coordination, synch licensing and distribution. 

Tora Lambie, aka Tora-i, is a rising 21-year old R&B artist on the brink of breakthrough. Hailing from East London, Tora’s influences range from Mariah Carey to Outkast. Since the release of her debut EP ‘Cavalierlast year, Tora has garnered press support from the likes of i-D, Dummy Mag, Complex, The Fader and Colors. She was also included in No Signal’s Class of 2020 and kicked off this year as part of Complex UK’s “RnB Artists To Watch in 2021”. 

On June 3rd Tora-i releases her new single ‘Serial’, and she has also been confirmed to play All Points East Festival in August 2021.

Paul Hitchman, AWAL President, said of the deal, “AWAL is increasingly the partner of choice for breakthrough artists with important things to say. Tora-i is a supremely talented and inspirational artist who has huge potential and a unique creative vision. We believe there is no limit to what she can achieve in partnership with AWAL.”

Eve Fairley-Chickwe, AWAL senior A&R Manager, added, “Tora-i is an incredible artist, and a true creative across every aspect of her music and visuals. It’s been amazing to see Tora-i steadily gain traction as an independent artist and start to build an audience here in the UK as well as in the United States. With her new music we are set to see her further evolve in her sound and style.” 

Pierre Bost, owner of Out Deh Management said, “From the release of her debut project Cavalier to now Tora-i has built an impressive audience and AWAL is the perfect home for her to be empowered as a creative independent artist as well as continue to build globally.” 

To learn more about Tora-i including upcoming releases and news, follow her on YouTube, Instagram, Facebook, Twitter and Spotify