For most of music’s history, gatekeepers controlled which artists were heard, and on what terms. They set up a world with complicated systems that worked in their favor. They forced artists to compromise who they were and how they were rewarded. “That’s just the way it is,” they said.
We’re at a crossroads. Streaming isn’t just a new way to sell records, it’s a complete shift in how the music industry should work. The next generation of artists and entrepreneurs are already paving a path forward, shaping culture and building empires – on their own terms.
AWAL is here to help fuel this movement. That’s why we’re doubling down, investing in teams and technology around the globe to power independent artists with ownership, freedom and control. Without compromise.
- We follow your vision
- You own everything
- You keep the lion’s share of profits
- You see everything we see
- You’re never locked long-term
- You have the final say
We’re built to break and support artists around the world
- Global Release Planning
- Digital Strategy
- Worldwide Playlisting
- Artist Marketing
- Creative Support
- Radio Promotion
- Synch & Licensing
- Digital & Physical Distribution
We only partner with a select group of artistsFind out more
Little Simz – Point and Kill feat. Obongjayar (The Film)
Nominated for 6 UKVMAs
Stay dedicated to yourself.
You Might Not Like Her
Our mission from day 1 has been putting artists first, to power creators with ownership, freedom & control. Without compromise.
this is what heartbreak feels like
Billboard Hot 100
Colour Me Blue
party in my head (ur not invited)
Fat Funny Friend
Fresh & Chill
Comfortable feat. Fana Hues (Official Video) by THEY.
making music n minding my business is the mantra
Hip Hop & R&B Live Here
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