aka The Biggest Bang for Your Buck
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All-star manager Greg Katz helped his clients amass billions of streams, and he learned a thing or two about music freakonomics in the process. Retrace his steps with us.
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Inside the creation of a clever IG filter for Scotland’s rising icon Joesef.
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AWAL's domain experts dish wisdom to artists and their teams on the ins and outs of instagram ads plus ad spend best practices, in general.
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Resourcefulness > resources. Lessons from a young multi-talent catching fire.
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A battle-tested road warrior recounts sleepless nights and performance at scale.
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From his start as a music manager, to establishing one of today's leading independent record labels — a podcast with Dirty Hit Founder, Jamie Oborne.
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Explore the world of a music publisher: song-making magic, composition copyrights, and endless sessions.
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Marketers from GIPHY, Eventbrite, and Bandsintown break down digital branding.
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The most important thing to know about money? It’s only worth so much. We kickstart our five-part breakdown of spending smart with managers, artists, & marketers who’ve been there, done that.
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Music industry analyst Cherie Hu sat with festival mainstay, Rihanna collaborator, electronic star R3HAB. Here’s what we learned.
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It’s not easy putting your resources in the right places. This wonderful, colorful infographic is here to help.
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The most crucial components of a fruitful music career occur when the world isn’t watching. Content kings and queens on the most crucial component of good artist marketing: artistry itself.
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Sidestep industry trappings by getting the feedback & fans needed to make marketing costs worthwhile and future music marketing campaigns that hit hard.
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Bold billboard campaigns, clever digital ad hacks, and hall of fame music marketing ideas await you.
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PR ≠ premieres. A good music publicist molds perception. Read what they’re all about.
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Run through the must-know basics of live music’s most important dot connectors — your booking agent.
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With big hits under his belt and an always-on brain, Example sits down with us to break down what creators need to keep in mind to maximize every release.
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Instagram’s Sunil Singhvi helps us dig into user insights, secret Story functions, and vertical video’s likely triumph in our latest in-depth breakdown: instagram for artists and teams.
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Homepage displays. Voiceovers. Video pre-rolls. Explore how different streaming services can help artists & teams target audiences with ad inventory, with a focus on Spotify Ad Studio.
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Dig into the pros and cons of making music freely available on social networks.
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Successful tours bring disparate skills together in a master class of ingenuity and coordination. Four domain experts shed light on tackling the road and building audiences.
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Our VP of digital marketing, Aaron Bogucki, talks smart speakers, emerging music economies and the laws that govern it all ahead of his Music Week Tech Summit panel discussion.
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Drill down into the video-sharing giant’s newly announced features, designed to retain high-value creators in an increasingly competitive market.
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YouTube Music explains how its new streaming platform can stand out in a crowded marketplace and why creators can expect to benefit.
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Our experts run through stats, trends and artist case studies to illustrate how influencers are so much more than a buzzword for music branding.
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Content ID turns user generated content into an additional revenue stream for artists. Explore YouTube's complex monetization system with expert guidance.
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IGTV wants to be the MTV of user-generated content for the mobile generation, but it'll take artist buy-in to get there. Read what the new platform might mean for the creative community.
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Today, playlists are one way to create awareness and buzz around a track, and the longer a song stays on, the better. Try these tips for moving up — and not down and off — popular playlists.
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Little things go a long way on one of the world’s most popular music streaming service. Spotify tell us about the boxes every artist should check to build an audience using Spotify for Artists.
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Establishing a brand as an artist is an important part of defining everything from your look to how you interact with fans. Our friends at Soundfly have pulled together this helpful guide to help musicians develop their own brand.
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With Instagram's latest integration with Spotify, there are more opportunities than ever to take your Stories to the next level. Here are a few ways to share your music and more with your followers.
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Daniel Kuypers, VP, Director of Music at Energy BBDO — one of the largest advertising networks in the world — discusses the process of choosing songs for a synch opportunities with our own President, Global Synch and Brand Partnerships, Jeannette Perez.
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Features, reviews, or interviews in music publications are a great way to help new listeners discover your music. Here are 9 niche publications our roster has seen success with.
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Getting your music featured on a Apple Music, Spotify playlists and more can help listeners discover your music more than ever. Try these playlisting tips from our very own digital accounts team for landing on more playlists, more often.
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One of the most important parts of emailing music journalists is making sure they have everything they need to cover your music. Don't leave out one of these six crucial elements.
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As an artist, live streaming should be part of your social-media strategy. Here's how to use four popular platforms to engage your fans and promote your music.
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Whether you're looking to supplement your current onstage setup or skip the full band on your next tour, here are eight tips for integrating backing tracks into your live show.
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If getting your music on the radio is part of your overall strategy, you'll need to find the perfect radio promoter. Here's what you need to know to get started.
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Get ready for SXSW with these insider tips on networking, performing, and, of course, where to eat during your time in Austin.
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When it comes to radio airplay, independent musicians have to start somewhere. Follow these tips to contact stations the right way to maximize your chances of getting spins.
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If you're overloaded with anything you consider "old" merch, try these tips to sell more and make room for new goodies on the road or in your online shop.
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More and more artists are choosing fan- or crowdfunding to support their recording and record-release processes. Here are five important tips to make the most of any funding campaign.
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When it comes to booking more gigs, your fellow musicians could be your best resource. Here's how to find more live shows via other artists.
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Recently, Facebook announced new changes to its newsfeed algorithm that will change how fans see and engage with artists' posts. Make sure you're prepared with these five important tips.
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Can't figure out how to pay for your next album, single, tour, video, or release? Here are three platforms and everything you need to know to make fan funding easy, efficient, and fun for your dedicated listeners.
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Before your next live gig, try these artist-tested tips to make sure you're playing to a packed house.
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If you're struggling for lyrics and the words aren't coming, try these 10 techniques to power past writer's block and get back to creating your next great track.
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As an artist, networking is a necessity, but it doesn't have to be intimidating. The next time you attend an event or conference, be prepared with these essential tips.
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Dive deep into the world of synch to discover which songs are primed for placements, find out who to pitch, and see how other independent artists are scoring these opportunities.
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