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Electronic Duo Set Mo on Tackling a New Release Strategy: #TrackAMonth


Beginning as a DJ combo back in 2012, pals Nick Drabble and Stu Turner transformed into Set Mo, a Sydney, Australia-based electronic-music duo the following year. Since then, they’ve worked on a string of singles that range from downright melodic and heartfelt to jams that get any listener’s blood pumping.

Most recently, they’ve decided to release a new track on the first Friday of every month. Since the beginning of 2018, they’ve unleashed collabs with UK artist Scott Quinn and, most recently, Asta on “Near.”

In fact, the dynamic duo will be speaking to their inventive way of releasing music at Sydney’s FastForward conference on April 12. They’ll be joined by AWAL’s very own Ben Godding and others on the aptly named “Future of Releasing Music” panel.

To dive deeper into their career, goals, and their philosophy behind releasing their music, we went right to the source – Drabble and Turner themselves.

How did your journey first begin as artists?

We both have been avid music lovers our whole lives. As teenagers, we started going to shows and clubbing, which then led us to start DJing. From there, we started dabbling in production and writing music.

How would you describe where you are now in your artist journey?

Even though we’ve been doing this for a few years now, we feel there’s still so much we want to do that we’d say, in some ways, we’re just getting started.

What were some of the hardest obstacles you had to overcome to get to where you are today?

As we’ve embarked on this journey, we’ve definitely learnt to be more patient. If you’re in it for the long run, there’s going to be constant obstacles to overcome. We’ve learnt that, as things are constantly evolving, it’s vital that you do, too, as an artist to make sure you stay at the top of your game.


What’s been the most rewarding part of your journey so far?

It’s hard to say, but one thing that will never get old is playing a show to people that know and enjoy your music. Playing to a crowd singing along to one of your songs is a pretty incredible feeling, and we’ve walked off stage many times feeling extremely buzzed from that.

Tell us a bit about your “Track a Month” project. Where did this concept come from, and how is it going so far?

Over the last year or so, we’ve spent a lot of time writing music and really experimenting with different styles, sounds, and moods. As we’ve just been putting out two or three singles a year for the last few years, we thought it may come as a bit of a shock to some to then just dump all these new songs at once especially considering the diversity of the music.

So, we thought we’d take people on this musical journey and give them one track a month, each one being different in style from the last. People seem to be really enjoying it and have really embraced this new format from us.

Your track this month features Asta. What’s one fun fact about that collab?

This is the first Set Mo track to ever contain a swear word. Naughty, hehe.

What’s up next in your journey as an artist that you’re most excited for?

This year, we’re heading overseas to play our first shows in the Northern Hemisphere. We’ve loved touring and playing around Australia and New Zealand over the last couple of years, so we can’t wait to come and play to some new crowds.

What are your ultimate goals as artists?

To be able to do this for life.

AWAL Insights™ Into Set Mo’s Journey

  • Since partnering with AWAL in June 2017, Set Mo has earned over seven million streams across Spotify and Apple Music.
  • The duo’s native Australia is their most popular country for streams with over 526,000 — but Germany is second with more than 76,000.

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  • Among Set Mo’s top Spotify playlist adds are Top Dance Tunes (Germany), Workout Beats (US), and triple j’s Hitlist (Australia), along with Apple Music’s Future Sounds, nd Australia’s triple j Hitlist.

How has your experience with AWAL been so far?

We have quite honestly loved being with AWAL. Because we are so hands on and have always been very in control of all the creative aspects of our project, it’s great to be able to do what we want with a great platform to then get it out to the world.


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