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My Journey: Sam Brookes


In celebration of our involvement with BBC Music Introducing hosts Amplify, during the month of September, on every Wednesday and Friday, we’ll be showcasing real stories from real AWAL members on the blog. We’ll be asking some of our members to share their stories — the challenges they’ve faced, how they’ve overcome them, the milestones they’ve achieved, and where they hope the future leads. 

This week we’re speaking with singer/songwriter — Sam Brookes

How did your journey first begin as an artist? 

My journey began as a chorister in the Queen’s private chapel in Windsor great park. From the age of 5 to 10 I sung for the Queen & the royal family every week. I started writing songs from as early as 9; they were then as they are now — a search for discovering more about myself and the world around me. I cut my teeth playing covers in pubs for years growing up before I was brave enough to start squeezing in my own songs in between Jolene and God only Knows…

How would you describe the point in your career that you’re currently at? 

I’ve just started to record my third album which I am self funding, I’m in talks with new management and I’m keen to continue pushing my music into new areas I know it will work.

My Journey: Sam Brookes

What are some of the biggest challenges you’ve had to overcome to get to where you are today? 

Funding & building a business. The music industry is a tough business to get into but it’s very possible to make a living. You just have to get your house in order in the same way a small start-up would do. 

Funding for the Arts is such a helpful resource that has helped me over the years, but I’m fearful that our government doesn’t realise how important this is. Not just for a singer/songwriter like myself, but for music in schools and deprived areas of the country because its a language that really does communicate and change peoples lives like no other — exposure and the right kind. I’ve had different types of exposure over the years, but having a good agent that knows where to place your music is invaluable.

What have been some of the most rewarding moments in your journey thus far? 

Sharing the music with people, I write songs from a meaningful place often for one person in mind and when someone sings my song in the crowd or comes up to me and express how the song touched them that is job done for me. 

I also have been invited to a music workshop every year run by Clic Sargent to write songs with young people affected by cancer & leukemia, That’s been an amazing project to be a part of..

What’s the next big milestone(s) that you’d like to achieve?

I release a single in October and go on a UK headline tour in September /October. I’ve built up a strong body of work that I’d love to get published. 

My Journey: Sam Brookes

Where do you ultimately want to end up in your career as an artist?

I was tipped by the independent to be nominated for the mercury prize with my last album so my ambition is to be nominated for this next album! 

Also, to be able to tour the UK & Europe playing 1000+ cap venues and to just tour the rest of the world would really be a dream come true.

How has your experience with AWAL been so far? 

AWAL has been brilliant! A few of my songs have been playlisted on Spotify which has enabled me to start funding this next album. I love the company and look forward for my business to grow alongside its growth.


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