Everyday, music flows through AWAL’s pipelines, entering digital retailers around the world. Our AWAL First playlist showcases the previous week’s top performers. Each song comes with its own story, interpretable through data. This week explores “Run the Road” by Santigold, “Property” by Mr Eazi and “If It Makes You Feel Better” by Kira.
- “Property” by Mr Eazi featuring Mo-T
Mr Eazi serenades someone special on “Property,” smiling his way to 287,588 streams from 181,656 listeners.
The Nigeria-born, Ghana-based star goes stateside with a New Music Friday spot, plus well-deserved Afrobeats Hits real estate on Apple Music.
AWAL Insights™: Editorial playlists are driving 75 percent of streams on Spotify and 54 percent of streams on Apple Music.
- “Run the Road” by Santigold
From 266,980 listeners, Santigold’s alluring island jam “Run the Road,” drove 447,598 first-week streams.
Apple Music kindly welcomed “Run the Road” to its Best of the Week playlist, among others, while Spotify showed New Music Friday support in Germany and the United Kingdom.
AWAL Insights™: Both guys (responsible for 52 percent of all streams) and girls (48 percent) are vibing with Santigold’s latest release.
- “If It Makes You Feel Better” by Kira
The dream pop duo shared their smooth debut song to much fanfare: 90,204 plays from 73,653 people isn’t a bad way to kickstart your track record.
Major Playlist Adds
Apple Music saved a spot on Best of the Week for Kira’s single, while Spotify committed worldwide New Music Friday placements.
AWAL Insights™: 38 percent of the streams for “If It Makes You Feel Better” came outside of the US and UK.
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