AWAL Announces Worldwide Partnership Deal With Little Simz

Independent Hip Hop Artist Partners With AWAL With Aim of Taking Her Career to the Next Level


AWAL, Kobalt’s recording company, today announced a worldwide partnership deal with award-winning hip hop artist, Little Simz and her label, AGE 101. This deal sees AWAL and Little Simz working together again after AWAL distributed her debut album, “A Curious Tale of Trials+Persons” in 2015. The AWAL and AGE 101 partnership offers Little Simz a full range of services, including global marketing, campaign coordination, synch licensing, global physical and digital distribution as well as label support for blooming talent on the London trailblazer’s growing independent label.

Paul Hitchman, President of AWAL, said of the deal, “Simbi is a truly independent artist in every sense, with a strong creative and business vision. Having worked so successfully with Simbi and her management team on the first Little Simz record, the whole AWAL team is very excited to be back working together on her new record. Creatively this record is a big step forward, which opens up huge opportunity globally for such an innovative and influential artist, and we look forward to another successful partnership.”

At just 24 Little Simz, whose third solo LP is due to be released soon, has released two albums, three mixtapes and eight EPs (six solo and two collaborative projects - one with producer, Jakwob, and one with her collective, SPACE AGE) all through her own label, AGE 101. Her collaborations include Alt-J, Gorillaz, Kehlani, Stormzy, Kano, Khalid, Syd (The Internet), Bibi Bourelly, Chip, Mahalia, Jack Garratt and MNEK amongst others. On top of a prolific catalogue of releases, Simz is a critically acclaimed live performer who has not only taken her breathtaking solo headline tours around the globe touring with the likes of the Gorillaz, Lauryn Hill and Anderson Paak, she’s also established her own festival, ‘WELCOME TO WONDERLAND: THE EXPERIENCE’ in London, which will be going into its third year in 2019.

Little Simz added, “The AWAL team truly understands my creative vision and where I want to take my music. I couldn’t be more excited to have their support as I continue to grow and expand my career as an independent artist on a global scale.”


AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control. With local offices around the world, AWAL's services include marketing and release management, A&R, funding, playlist promotion, radio & PR, YouTube monetization, global distribution and access to real-time comprehensive music data and insights through the AWAL App. AWAL’s roster ranges from new, breaking artists to global successes, including Lauv, R3HAB, Tom Misch, Bruno Major, The Wombats, VÉRITÉ, Nick Cave & The Bad Seeds, Yung Lean, and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry.

To hear music from some of the exciting artists represented by AWAL, visit the AWAL First playlist on Apple Music and Spotify.

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