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AWAL is a unique alternative to the traditional music label

AWAL offers a modern approach to the traditional recording business, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music.

With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights.

With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle, Lizzy McAlpine, and more. AWAL also helped launch the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Lauv, girl in red, Kim Petras, and Lil Peep, among others. For further information on AWAL, please visit or connect on Instagram, Twitter, Facebook or YouTube.