Mercury Prize-Nominated Rapper to Debut New Album in 2021
Read More
AWAL Artists Share Custom Zoom Virtual Backgrounds and Will Hold Virtual VIP Meet and Greets to Amplify United Nations' Critical Messages
Read More
Label Collaboration Poised to Launch the Bilingual Singer/Songstress as the Next Global Crossover Star
Read More
What happens when a European concert run gets called off mid-tour? Tour manager Carl Pires, the guy who looks after tours for folks like Joey Bada$$, talks a life of risk mitigation.
Read More
All-star manager Greg Katz helped his clients amass billions of streams, and he learned a thing or two about music freakonomics in the process. Retrace his steps with us.
Read More
Inside the creation of a clever IG filter for Scotland’s rising icon Joesef.
Read More
Happy to announce a global deal with singer, songwriter, and producer, mxmtoon.
Read More
Milk & Honey boss Lucas Keller on scaling his business, chasing money from majors, new norms for producer splits, and how some of the biggest hits get made.
Read More
Happy to announce the hiring of Pete Giberga as Head of A&R, North America.
Read More
Fuel your noggin with wise words that tackle music’s present and future.
Read More
The deal offers Spacey Jane a full range of services, including global marketing, campaign coordination, sync licensing, and global distribution.
Read More
Blogs aren’t dead yet. We chop it up with Boston writer Seamus Fay (Lyrical Lemonade, Pigeons & Planes) about covering special songs at all costs.
Read More
The Nations, Lowly Palace, and Arrested Youth made fans family. Now they're all winning.
Read More
Close Talker’s outside-the-box tour drove merch sales and follower increases.
Read More
On the back of 200 Million Streams & Sold Out Tour, Norwegian Singer-Songwriter Inks Deal with AWAL for Debut LP
Read More
On the ground in a remote, mythical country exporting music around the world.
Read More
We're happy to announce the hire of Jennifer Kirell as VP, Catalog Marketing.
Read More
Platinum recording artist RaeLynn has inked a worldwide recording deal with Round Here Records - the newly-formed label created by trailblazing Florida Georgia Line superstars Brian Kelley and Tyler Hubbard - and AWAL, Kobalt’s recording company, as announced today.
Read More
Iyamah and Millie Turner touched down in Tennessee for run-ins with icons, lots of hot chicken, stints at historic venues, and old-fashioned adventure down south.
Read More
The third episode of SPACES follows girl in red through her home country of Norway, where the rising icon is spreading self-love everywhere the internet touches from an Oslo flat with a $150 mic.
Read More
We're happy to announce the promotion of Nicki Shamel to the position of Vice President, Digital Sales & Account Management, North America.
Read More
UK Artists Millie Turner, Litany, Iyamah and MAX RAD Set for a Week of Global Collaborations with Prominent Nashville Songwriters & Producers
Read More
We're happy to announce the promotion of Aaron Bogucki to Vice President, Marketing.
Read More
An all-star tour manager on avoiding drunk stage hands, fast food marathons, & missing money.
Read More
The 16-year-old designer’s viral remixes of classic artwork provide lessons for all of us.
Read More
Iceland Airwaves showcase to feature performances from Millie Turner, Joesef, Yaeger & more. Kobalt’s Alison Donald to keynote festival’s conference.
Read More
Feed your noggin with wise words every artist and manager can benefit from.
Read More
Potts will be running AWAL’s UK and international digital accounts team, and driving promotional strategy with streaming platforms.
Read More
See what it really takes to score a view on Instagram, YouTube, and other socials.
Read More
The creator of the Idol TV Franchise & So You Think You Can Dance, Simon Fuller, Introduces Partnership with AWAL.
Read More
AWAL's domain experts dish wisdom to artists and their teams on the ins and outs of instagram ads plus ad spend best practices, in general.
Read More
TV’s a powerful source of music discovery across the pond. Peek under the hood.
Read More
Lessons from a successful tour manager who ditched her desk job and never looked back.
Read More
Pushbacks once felt like standard fare for hip-hop. We explore why, and how that’s changing.
Read More
Happy to announce a worldwide recordings deals with artists Franc Moody and Joe Hertz formalising AWAL's partnership with Juicebox Recordings.
Read More
Happy to announce a new partnership with Round Here Records, a newly-formed label created by Florida Georgia Line superstars Brian Kelley & Tyler Hubbard.
Read More
We're happy to announce a year-long partnership with PRS Foundation for its flagship fund, Women Make Music.
Read More
Budding R&B star rounds out the first season of foundation.fm’s ‘A World Artists Love’ series.
Read More
Cash flow rules everything around us. So does financial forecasting. Leverage both.
Read More
Resourcefulness > resources. Lessons from a young multi-talent catching fire.
Read More
The artist marketers behind Lauv’s virtual experiment break down his big win.
Read More
Based in AWAL's LA office, Bianca will oversee global synch & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
Read More
Information is power. Or just plain interesting. Big think pieces, coming in hot.
Read More
The AWAL deal offers Snoh Aalegra a full range of services, including global marketing, campaign coordination, A&R and global distribution.
Read More
A battle-tested road warrior recounts sleepless nights and performance at scale.
Read More
The AWAL recordings deal offers Cold War Kids a full range of services, including global marketing, campaign coordination, synch licensing & more.
Read More
Dig into YouTube metadata plug-ins, untapped networks, 7-day Stories, and more.
Read More
We’re celebrating both individuals like Simon & the shoulders they stand on, paying homage to trailblazers & music that inspire folks to be prideful.
Read More
Emerging artists are putting up big numbers on streaming platforms.
Read More
Happy to announce an upstream deal with musician, Angie McMahon, offering a range of services, including global marketing, campaign coordination, & more.
Read More
AMRA is changing performance royalty collection for the better. See how.
Read More
in2une, AWAL’s radio promotion business, today announced the hiring of Jessica Johnson as Director of Promotion, Rock Formats.
Read More
We're happy to announce a new recordings deal with artist and producer, Steve Lacy via 3QTR.
Read More
Protect your mental with hard-earned lessons from a music writer who’s been to hell and back in this unapologetically honest guest op-ed.
Read More
Hydration. Meditation. Lots of alone time. Keep your mind right in transit with this advice.
Read More
We're happy to announce the hiring of Daniel Stuart as senior vice president, business affairs, United States. Based in AWAL’s Los Angeles office, Daniel will oversee AWAL’s U.S.-based legal affairs activities, which include the negotiation of AWAL’s agreements with its clients, distributors and vendors, and the development and implementation of new business affairs initiatives and strategies.
Read More
From his start as a music manager, to establishing one of today's leading independent record labels — a podcast with Dirty Hit Founder, Jamie Oborne.
Read More
We tackle the weird words & strange phrases rising teams should know about when signing a record deal.
Read More
We're bringing 'A World Artists Love' to Brighton, so expect rare chats with artists & industry mavens, plus AWAL x Future Bounce sounds all evening long.
Read More
We're happy to announce an exclusive worldwide recordings partnership with LA-based independent label In Real Life.
Read More
Our team traveled back in time and dug up the different ways record deals have changed. Step inside the time machine to see where we're going next.
Read More
We're happy to announce an exclusive worldwide deal with the established LA-based independent label, SideOne Dummy Records.
Read More
We’re excited to announce that AWAL will take to the airwaves with the launch of a biweekly residency, ‘A World Artists Love.’ Each episode will feature AWAL artists and the series kicks off today with Franc Moody.
Read More
We're thrilled to announce the hiring of Thomas Fiss as Vice President, Strategic Marketing, North America. Fiss will oversee creative multichannel marketing, which includes conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations.
Read More
Creative directors are extremely important in the music space. They shape worlds for musicians, & their fans. They're the x-factor in most artist careers.
Read More
Explore the world of a music publisher: song-making magic, composition copyrights, and endless sessions.
Read More
We're happy to announce a new expansion at AWAL with our most recent hiring of Delphine Ferre as Marketing Director, France. Based in Paris, Delphine will oversee international artist marketing and strategy for AWAL artists and labels.
Read More
Some know Bach like the back of their hand, others have no clue who tf that is. Either way, music producers help craft the songs that soundtrack our lives. This Dream Team piece spotlights everything they do to help artists find their stride.
Read More
FINNEAS, gifted solo artist and writer/producer partner to sister Billie Eilish, brings us into their world with stories, samples, and a chilling performance.
Read More
From Katy Perry to Q-tip these women have produced, engineered and mixed some of your favorite songs. Now, it’s time to make room for many more women to do the same. Let’s get, celebrate, and keep #womeninthemix.
Read More
We're happy to announce an exclusive worldwide recording deal with UK-based independent label, B-Unique. The worldwide deal will leverage AWAL and its vast digital and traditional distribution and marketing expertise to further maximize the opportunities and promotion of B-Unique’s artist roster.
Read More
We're happy to announce an exclusive worldwide recording deal with singer-songwriter, Millie Turner. The AWAL recordings deal offers Turner a full range of services, including global marketing, campaign coordination, A&R and global distribution.
Read More
Marketers from GIPHY, Eventbrite, and Bandsintown break down digital branding.
Read More
The man behind one of music’s biggest radio promo companies, Dale Connone of in2une, explains why business is still booming.
Read More
The most important thing to know about money? It’s only worth so much. We kickstart our five-part breakdown of spending smart with managers, artists, & marketers who’ve been there, done that.
Read More
Music industry analyst Cherie Hu sat with festival mainstay, Rihanna collaborator, electronic star R3HAB. Here’s what we learned.
Read More
It’s not easy putting your resources in the right places. This wonderful, colorful infographic is here to help.
Read More
The most crucial components of a fruitful music career occur when the world isn’t watching. Content kings and queens on the most crucial component of good artist marketing: artistry itself.
Read More
Sidestep industry trappings by getting the feedback & fans needed to make marketing costs worthwhile and future music marketing campaigns that hit hard.
Read More
Bold billboard campaigns, clever digital ad hacks, and hall of fame music marketing ideas await you.
Read More
7-digit streams & Beats 1 cosigns are nice, but this Aussie star’s here to have a good time.
Read More
We're happy to welcome Chris Hardy to the AWAL family as Head of Operations, Canada. Based in AWAL’s newly announced Toronto office, Hardy will act as the Canadian contact for global label clients.
Read More
We're happy to announce an exclusive, long-term worldwide recordings deal with artist, Omar Apollo. AWAL recordings deal offers Apollo a full range of services, including marketing, radio promotion, digital account representation, international campaign strategy, creative support, and more.
Read More
Happy to unveil our plans to take over legendary Austin music venue, Antone’s at this year’s SXSW on March 13th and create, “A World Artists Love.”
Read More
PR ≠ premieres. A good music publicist molds perception. Read what they’re all about.
Read More
Music’s biggest producers dropped free knowledge with our parent company, Kobalt. Click through for can’t-miss wisdom from the folks behind “Sicko Mode,” “Nice For What,” and many more.
Read More
Run through the must-know basics of live music’s most important dot connectors — your booking agent.
Read More
We're happy to announce a new worldwide recordings deal with Danish label The Bank for singer-songwriter, Hugo Helmig. The expanded AWAL recordings deal offers Helmig a full range of services, including marketing, campaign promotion, synch licensing and global distribution.
Read More
The Frank Ocean-approved guitarist/singer/read receipts skeptic goes #nofilter. Enjoy.
Read More
Back in 2016, financial services juggernaut Goldman Sachs dug deep into music business economics. Their research team recently refreshed the study with new statistics, painting an ever-clearer picture of fan demographics, streaming adoption, and global business growth.
Read More
To shed light on how independent artists are increasingly enjoying the benefits of synch opportunities, we turn to AWAL + Kobalt artist BEGINNERS. The LA band recently participated in a campaign for New Balance and their new shoe, the Fresh Foam Zante Pursuit.
Read More
To shed light on how independent artists are increasingly enjoying the benefits of synch opportunities, we turn to AWAL + Kobalt artist BEGINNERS. The LA band recently participated in a campaign for New Balance and their new shoe, the Fresh Foam Zante Pursuit.
Read More
A music lawyer has a massive impact on the music business writ large. Get to know them.
Read More
J Cole, the 1975, Chance the Rapper, Rita Ora, and 21 Savage all share this in common: great managers. Here’s how they met them.
Read More
With stadium songs and stand-up jokes in the bank, Stevie and Alan Jukes were made to entertain. Let them do just that and meet Scotland’s next big thing.
Read More
Equal parts coach, utility role player, and, in their own way, franchise star, music managers, and the music management companies they sometimes work for, are mission critical for a successful artist career.
Read More
The Kingston-born, Dizzee Rascal-approved genre hopper freestyles about the music business and jokes about Beyonce in the latest #nofilter.
Read More
We’re excited to announce a new partnership with The Other Nashville Society (TONS), a community of non-country music industry professionals and artists. Our aim is to offer events and initiatives throughout the year to educate and connect creators in Nashville, as well as grow the TONS community.
Read More
Our entire team is grateful for a game-changing 12 months. Here’s what we’ve been up to.
Read More
The one-time child stars mean business with a 10/10 pop EP and transparent conversation. Click through for No Filter.
Read More
Is new music released around the holidays doomed to obscurity? Our team backtracks its way to the origin of this slice of music business conventional wisdom.
Read More
We're happy to announce a worldwide recordings deal with Los Angeles-based singer, songwriter and visual artist, Ella Vos. The AWAL recordings deal offers Vos and hwyl records a full range of services, including global marketing, campaign coordination and global distribution.
Read More
We're happy to announce the opening of a new office in Toronto, Canada, which will open in early 2019. This new location strengthens the AWAL North American presence and global recordings team, while providing more support for artists in Canada as a whole.
Read More
One of the UK’s most slept-on voices joins us for honesty hour in the wake of a head turner album release.
Read More
With big hits under his belt and an always-on brain, Example sits down with us to break down what creators need to keep in mind to maximize every release.
Read More
Austria’s next pop star is making her name with bold aesthetics and and a defiant pop sound. Meet the real Mavi with #nofilter.
Read More
We dive into the ever-changing world of corporate music collections, pay-to-play schemes, and fine-tuned pitches for busy curators.
Read More
You’re on tour. You’re tryna figure out what’s good in each city. We’ve got your back. Dodge road boredom with AWAL’s PLACES. First stop: Pittsburgh.
Read More
We're happy to announce today a worldwide recordings deal with singer-songwriter, instrumentalist and producer, Gus Dapperton. The AWAL recordings deal offers Dapperton a full range of services, including global marketing, campaign coordination and global distribution.
Read More
Instagram’s Sunil Singhvi helps us dig into user insights, secret Story functions, and vertical video’s likely triumph in our latest in-depth breakdown: instagram for artists and teams.
Read More
’80s synths, vintage guitars, home city nostalgia and the comforts of the familiar lend themselves to Kevin’s inimitable sound. The singer-songwriter-producer invites us into his world, detailing the things that make his space his own. Step inside.
Read More
Two visionary companies, glassnote & Kobalt Music’s AWAL, collaborate to enhance offerings for Glassnote’s acclaimed artist roster and break more global independent artists.
Read More
With an Apollo, a MacBook Pro, and a collection of vintage synths, Pittsburgh native and Grammy nominated singer/songwriter/producer Kevin Garrett creates magic. Take a rare peek inside Kevin's childhood music making oasis with episode 1: SPACES| Kevin Garrett.
Read More
2000 people spent time in the AWAL Lounge at BBC Music Introducing LIVE to hear icons perform classics, masterminds share wisdom, and newcomers show and prove. Click through to see what went down.
Read More
Kobalt founder/CEO, Willard Ahdritz, and CEO of AWAL, Lonny Olinick, sit down with Billboard to discuss the future of the recordings industry and where AWAL fits into it.
Read More
10s of millions of streams haven’t made Oklahoma’s rising star any less candid. Laugh your way through the latest #nofilter.
Read More
Homepage displays. Voiceovers. Video pre-rolls. Explore how different streaming services can help artists & teams target audiences with ad inventory, with a focus on Spotify Ad Studio.
Read More
Happy to announce a worldwide recordings deal with singer-songwriter Gabrielle Aplin and her label, Never Fade. The AWAL recordings deal offers Aplin and Never Fade a full range of services, including global marketing, campaign coordination and global distribution.
Read More
The Missy Elliott-approved hip-hop artist takes a break from midterm exams to kick back with some unedited Q&A.
Read More
Learn how machine learning, affinity research, and product testing are redefining what it means to create and consume in the new music economy.
Read More
Dig into the pros and cons of making music freely available on social networks.
Read More
The Capital Cities alum turned versatile solo artist keeps it real in our new MadLib-inspired interview series. Doodles included.
Read More
Successful tours bring disparate skills together in a master class of ingenuity and coordination. Four domain experts shed light on tackling the road and building audiences.
Read More
We're happy to announce a worldwide deal with singer, songwriter and producer, Kevin Garrett. The AWAL recordings deal offers Garrett a full range of services, including global marketing, campaign coordination, synch licensing and global distribution.
Read More
Our VP of digital marketing, Aaron Bogucki, talks smart speakers, emerging music economies and the laws that govern it all ahead of his Music Week Tech Summit panel discussion.
Read More
Rising stars and seasoned execs explain why owning your master recordings is always worth more in the long run than surrendering control for that short term cash grab.
Read More
Drill down into the video-sharing giant’s newly announced features, designed to retain high-value creators in an increasingly competitive market.
Read More
We're happy to announce a worldwide partnership deal with the Liverpool indie-rock band, The Night Café. The AWAL Recordings deal offers The Night Café a full range of services, including global marketing, campaign coordination, synch licensing, and global physical and digital distribution.
Read More
Career setbacks and ill-timed heartbreak inspired English artist Kyan to fuel hustle with struggle. Now Nile Rodgers is a fan, thousands are tuning in, and life is good.
Read More
When choosing a music distributor, you'll also likely have to choose between two types of deals: upfront fee or share in revenue. Here's the difference and how to pick which one is right for you.
Read More
Independent Hip Hop Artist Partners With AWAL With Aim of Taking Her Career to the Next Level
Read More
YouTube Music explains how its new streaming platform can stand out in a crowded marketplace and why creators can expect to benefit.
Read More
This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from R3HAB, Kim Petras, plus Kami and Smoko Ono.
Read More
At 20, Aussie singer-songwriter Gretta Ray has enough ambition to last a lifetime. Meet the buzzing performer turning listeners into believers with poetic, countrified pop.
Read More
Our experts run through stats, trends and artist case studies to illustrate how influencers are so much more than a buzzword for music branding.
Read More
This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Example, R3HAB, and Timmy Trumpets.
Read More
Hayden Maringer and Sean Michael Murray earned their stripes behind the scenes. After Broadway stints and music direction for major stars, the pop rock boys are ready to launch with a group they can call their own.
Read More
The UK talent addresses her YouTube rise, major label experiment and independent ambitions.
Read More
In the wake of Spotify’s new playlist submissions tool, artists will enjoy more opportunities for their music to make an impact. The open-door pitching portal will benefit teams that execute platform-transcending campaigns, both big and small.
Read More
This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Cuco, Austin Burke, and Rezz.
Read More
AWAL and the Featured Artists Coalition (FAC) have joined forces to empower artists to succeed on their own terms. Hear from FAC CEO Lucie Caswell and AWAL/FAC Advocate artist ECKOES on how this partnership helps combat the misconception that artists only have two choices — 'signed' or 'flounder.'
Read More
Content ID turns user generated content into an additional revenue stream for artists. Explore YouTube's complex monetization system with expert guidance.
Read More
Patrick Droney toured with blues legends and became a Fender poster child without a solo project to his name. On the eve of his debut EP, the Jersey-born Nashville artist shares his journey
Read More
This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Mr Eazi, Santigold, and Kira.
Read More
Des Rocs has proven himself a reliable source of larger-than-life anthems with just three songs to his name. Get to know the man restoring glory to the NYC rock scene.
Read More
IGTV wants to be the MTV of user-generated content for the mobile generation, but it'll take artist buy-in to get there. Read what the new platform might mean for the creative community.
Read More
deadmau5 has signed a worldwide recording deal focusing on the electronic music producer's latest project, mau5ville, with new music and remixes to be released in the coming months.
Read More
This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from R3HAB, The Kooks, and Sarah Close.
Read More
With Vevo "phasing out" its own website and mobile app properties, plus official Vevo channels merging with existing artist YouTube channels, we explore what this ultimately means for the music community
Read More
This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Deadmau5, Bexey feat. $uicideBoy$, and Allie X.
Read More
Balancing behind-the-scenes production work with public-facing projects, longtime mates George Townsend and Adam Kaye have kept busy since they rocketed through BBC’s artist discovery pipeline in 2013 through new music but also podcasts and playlists.
Read More
This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Timeflies, Afro B, amd CAGGIE
Read More
Pop singer, songwriter, and daydreamer, Kim Petras wants to be the new wave of artists who release music differently: through a freedom to define her sound and herself on her terms, as her own label.
Read More
This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Ella Vos, REZZ, and Novaa
Read More
Actress and singer/songwriter Katelyn Tarver shares insights into her career so far, especially her inspiration behind her latest track, "Labels," and why it's important to break free from labels of all types.
Read More
While all-important personal contact between artist and fan is still the ideal, chatbots (or messenger bots) are gaining ground as a way to automate interactions and build those relationships.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from JHart, and Hugo Helmig.
Read More
Today, playlists are one way to create awareness and buzz around a track, and the longer a song stays on, the better. Try these tips for moving up — and not down and off — popular playlists.
Read More
In celebration of Pride, we chat with singer/songwriter Kat Cunning about how she balances her music with acting, her latest tracks, and how she incorporates queer themes into her music in a personal way.
Read More
In the latest issue of Music Business UK, our Kobalt Founder and CEO Willard Ahdritz talks about the future for independent artists and how AWAL is working to change the music industry.
Read More
What does it take to be an AWAL artist? Here are some of the key factors that we look for in an application for AWAL membership.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Betty Who, The Kooks, and Tritonal & APEK feat. Meron Ryan.
Read More
After discovering Ray Hodge's music, Modern Machines reached out to collaborate — even though the two had never (and still haven't) met in real life. Here's the story behind the collab and Modern Machines' journey to get there.
Read More
Little things go a long way on one of the world’s most popular music streaming service. Spotify tell us about the boxes every artist should check to build an audience using Spotify for Artists.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from You Me at Six, Kim Petras, and Greyson Chance.
Read More
Former VP of Marketing at Warner Bros. Records, Michael Pukownik, joins the AWAL Recordings team as SVP, Head of Artist Marketing, North America.
Read More
After releasing her 'Bloom' EP earlier this year, R&B-meets-pop songstress Parisalexa talks her newest EP 'FLEXA,' performing at Upstream Music Festival and her upcoming appearance at Capitol Hill Block Party in Seattle.
Read More
Last Friday, AWAL landed at Brooklyn's Northside Festival for the first time ever. Get an inside look at the AWAL Artist Lounge at Brooklyn Brewery and our NYC Summer Party showcase including speakers, artists, and more.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Rex Orange County & Randy Newman, and Set Mo.
Read More
Radio promotions company in2une joins forces with AWAL Recordings after acquisition.
Read More
After hiding behind their trademark lips in photos, WESLEE finally revealed themselves recently. Now, they talk the reasons behind the reveal, their best advice for others defining their aesthetic, and performing at Northside on Friday.
Read More
Establishing a brand as an artist is an important part of defining everything from your look to how you interact with fans. Our friends at Soundfly have pulled together this helpful guide to help musicians develop their own brand.
Read More
Recently Matt Simons' latest track, "We Can Do Better," hit a million YouTube views in a month and more than 11 million streams. Here's the story behind the song and Simons' next steps.
Read More
With Instagram's latest integration with Spotify, there are more opportunities than ever to take your Stories to the next level. Here are a few ways to share your music and more with your followers.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Omar Apollo, and KAWALA.
Read More
Mental health awareness among musicians is on the rise. Hear the stories of two AWAL artists who both have different but important relationships with the topic.
Read More
On June 8, AWAL lands in NYC at Brooklyn's Northside Festival. Get the details of our showcase, artist-community-building events, speakers, and more.
Read More
Sj's first-ever EP, 'Calabasas,' delves deep into the emotional intricacies of relationships and features collabs with electro duo Tritonal. Get the inside scoop, and watch the video for "If We Could Stay High."
Read More
After taking the stage at our AWAL Showcase at the Great Escape last week, London-based songstress Mina Rose recaps her experience and talks about her ultimate goals as an artist.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Betty Who, The Kooks, and Seven Lions, Tritonal & Kill the Noise feat. HALIENE.
Read More
Last week, The Great Escape took over Brighton, UK, and for the first time ever, we presented the AWAL Artist Lounge — the Official Home for Independent Artists — at the fest. Here are the highlights of those three incredible days.
Read More
Last year, Help Musicians UK created Music Minds Matter to help artists dealing with mental-health issues. Here's how the organization provides support — along with other resources for musicians.
Read More
Recently, Spotify announced some major changes with its latest app update, some of which directly impact artists and their fans. Here's what you need to know.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Kaskade, Brohug & Mr. Tape feat. Madge, Calin, and lil aaron feat. Travis Barker.
Read More
From supporting the Wombats in the UK and EU to selling out much of their own tour, Liverpool's own The Night Cafe talks highs and lows ahead of their performance at The Great Escape.
Read More
Daniel Kuypers, VP, Director of Music at Energy BBDO — one of the largest advertising networks in the world — discusses the process of choosing songs for a synch opportunities with our own President, Global Synch and Brand Partnerships, Jeannette Perez.
Read More
Features, reviews, or interviews in music publications are a great way to help new listeners discover your music. Here are 9 niche publications our roster has seen success with.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Conor Maynard, Cuco, and Emotional Oranges.
Read More
DJ, remixer, philanthropist, and artist in his own right, 3LAU left the world of finance to pursue music — and says the key is keeping his creative freedom as an independent artist.
Read More
A recent study of self-identified musicians found that depression and anxiety are on the rise among artists. Here are four major factors behind what's fueling this mental health crisis.
Read More
Getting your music featured on a Apple Music, Spotify playlists and more can help listeners discover your music more than ever. Try these playlisting tips from our very own digital accounts team for landing on more playlists, more often.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Ivy Adara, Steve Angello feat. Highly Sedated, and WESLEE.
Read More
After receiving massive support from BBC Radio 1 for her music, Tyne recently achieved another major milestone: her first headline show. Hear her story before her appearance at our Great Escape showcase later this month.
Read More
Listen to Megan West, SoundCloud’s VP of Content and Community, chat with AWAL CEO Lonny Olinick about how the company is helping independent artists measure and redefine what success means to them.
Read More
'80s-inspired alt-duo Apre talks inspirations, milestones, and challenges around their debut single "All Yours" and taking the stage at this year's The Great Escape.
Read More
For the first time, AWAL is partnering with The Great Escape, bringing electrifying showcases, insightful sessions with industry leaders, and 'The Official Home for Independent Artists' — The AWAL Lounge.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Ivy Adara, Steve Angello feat. Highly Sedated, and WESLEE.
Read More
In a chat with DIY-musician guru, AWAL artist VÉRITÉ shares how she earned 173 million streams as an independent artist and created a sustainable, successful career without giving up control.
Read More
One of the most important parts of emailing music journalists is making sure they have everything they need to cover your music. Don't leave out one of these six crucial elements.
Read More
This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Mavi Phoenix, Tom Speight, and Us The Duo.
Read More
