AWAL's domain experts dish wisdom to artists and their teams on the ins and outs of instagram ads plus ad spend best practices, in general.
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TV’s a powerful source of music discovery across the pond. Peek under the hood.
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Lessons from a successful tour manager who ditched her desk job and never looked back.
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Pushbacks once felt like standard fare for hip-hop. We explore why, and how that’s changing.
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Happy to announce a worldwide recordings deals with artists Franc Moody and Joe Hertz formalising AWAL's partnership with Juicebox Recordings.
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Happy to announce a new partnership with Round Here Records, a newly-formed label created by Florida Georgia Line superstars Brian Kelley & Tyler Hubbard.
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We're happy to announce a year-long partnership with PRS Foundation for its flagship fund, Women Make Music.
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Budding R&B star rounds out the first season of foundation.fm’s ‘A World Artists Love’ series.
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Cash flow rules everything around us. So does financial forecasting. Leverage both.
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Resourcefulness > resources. Lessons from a young multi-talent catching fire.
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The artist marketers behind Lauv’s virtual experiment break down his big win.
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Based in AWAL's LA office, Bianca will oversee global synch & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
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Information is power. Or just plain interesting. Big think pieces, coming in hot.
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The AWAL deal offers Snoh Aalegra a full range of services, including global marketing, campaign coordination, A&R and global distribution.
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A battle-tested road warrior recounts sleepless nights and performance at scale.
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The AWAL recordings deal offers Cold War Kids a full range of services, including global marketing, campaign coordination, synch licensing & more.
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Dig into YouTube metadata plug-ins, untapped networks, 7-day Stories, and more.
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We’re celebrating both individuals like Simon & the shoulders they stand on, paying homage to trailblazers & music that inspire folks to be prideful.
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Emerging artists are putting up big numbers on streaming platforms.
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Happy to announce an upstream deal with musician, Angie McMahon, offering a range of services, including global marketing, campaign coordination, & more.
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AMRA is changing performance royalty collection for the better. See how.
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in2une, AWAL’s radio promotion business, today announced the hiring of Jessica Johnson as Director of Promotion, Rock Formats.
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We're happy to announce a new recordings deal with artist and producer, Steve Lacy via 3QTR.
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Protect your mental with hard-earned lessons from a music writer who’s been to hell and back in this unapologetically honest guest op-ed.
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Hydration. Meditation. Lots of alone time. Keep your mind right in transit with this advice.
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We're happy to announce the hiring of Daniel Stuart as senior vice president, business affairs, United States. Based in AWAL’s Los Angeles office, Daniel will oversee AWAL’s U.S.-based legal affairs activities, which include the negotiation of AWAL’s agreements with its clients, distributors and vendors, and the development and implementation of new business affairs initiatives and strategies.
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From his start as a music manager, to establishing one of today's leading independent record labels — a podcast with Dirty Hit Founder, Jamie Oborne.
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We tackle the weird words & strange phrases rising teams should know about when signing a record deal.
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We're bringing 'A World Artists Love' to Brighton, so expect rare chats with artists & industry mavens, plus AWAL x Future Bounce sounds all evening long.
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We're happy to announce an exclusive worldwide recordings partnership with LA-based independent label In Real Life.
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Our team traveled back in time and dug up the different ways record deals have changed. Step inside the time machine to see where we're going next.
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We're happy to announce an exclusive worldwide deal with the established LA-based independent label, SideOne Dummy Records.
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We’re excited to announce that AWAL will take to the airwaves with the launch of a biweekly residency, ‘A World Artists Love.’ Each episode will feature AWAL artists and the series kicks off today with Franc Moody.
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We're thrilled to announce the hiring of Thomas Fiss as Vice President, Strategic Marketing, North America. Fiss will oversee creative multichannel marketing, which includes conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations.
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Creative directors are extremely important in the music space. They shape worlds for musicians, & their fans. They're the x-factor in most artist careers.
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Explore the world of a music publisher: song-making magic, composition copyrights, and endless sessions.
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We're happy to announce a new expansion at AWAL with our most recent hiring of Delphine Ferre as Marketing Director, France. Based in Paris, Delphine will oversee international artist marketing and strategy for AWAL artists and labels.
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Some know Bach like the back of their hand, others have no clue who tf that is. Either way, music producers help craft the songs that soundtrack our lives. This Dream Team piece spotlights everything they do to help artists find their stride.
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FINNEAS, gifted solo artist and writer/producer partner to sister Billie Eilish, brings us into their world with stories, samples, and a chilling performance.
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From Katy Perry to Q-tip these women have produced, engineered and mixed some of your favorite songs. Now, it’s time to make room for many more women to do the same. Let’s get, celebrate, and keep #womeninthemix.
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We're happy to announce an exclusive worldwide recording deal with UK-based independent label, B-Unique. The worldwide deal will leverage AWAL and its vast digital and traditional distribution and marketing expertise to further maximize the opportunities and promotion of B-Unique’s artist roster.
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We're happy to announce an exclusive worldwide recording deal with singer-songwriter, Millie Turner. The AWAL recordings deal offers Turner a full range of services, including global marketing, campaign coordination, A&R and global distribution.
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Marketers from GIPHY, Eventbrite, and Bandsintown break down digital branding.
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The man behind one of music’s biggest radio promo companies, Dale Connone of in2une, explains why business is still booming.
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The most important thing to know about money? It’s only worth so much. We kickstart our five-part breakdown of spending smart with managers, artists, & marketers who’ve been there, done that.
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Music industry analyst Cherie Hu sat with festival mainstay, Rihanna collaborator, electronic star R3HAB. Here’s what we learned.
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It’s not easy putting your resources in the right places. This wonderful, colorful infographic is here to help.
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The most crucial components of a fruitful music career occur when the world isn’t watching. Content kings and queens on the most crucial component of good artist marketing: artistry itself.
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Sidestep industry trappings by getting the feedback & fans needed to make marketing costs worthwhile and future music marketing campaigns that hit hard.
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Bold billboard campaigns, clever digital ad hacks, and hall of fame music marketing ideas await you.
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7-digit streams & Beats 1 cosigns are nice, but this Aussie star’s here to have a good time.
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We're happy to welcome Chris Hardy to the AWAL family as Head of Operations, Canada. Based in AWAL’s newly announced Toronto office, Hardy will act as the Canadian contact for global label clients.
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We're happy to announce an exclusive, long-term worldwide recordings deal with artist, Omar Apollo. AWAL recordings deal offers Apollo a full range of services, including marketing, radio promotion, digital account representation, international campaign strategy, creative support, and more.
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Happy to unveil our plans to take over legendary Austin music venue, Antone’s at this year’s SXSW on March 13th and create, “A World Artists Love.”
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PR ≠ premieres. A good music publicist molds perception. Read what they’re all about.
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Music’s biggest producers dropped free knowledge with our parent company, Kobalt. Click through for can’t-miss wisdom from the folks behind “Sicko Mode,” “Nice For What,” and many more.
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Run through the must-know basics of live music’s most important dot connectors — your booking agent.
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We're happy to announce a new worldwide recordings deal with Danish label The Bank for singer-songwriter, Hugo Helmig. The expanded AWAL recordings deal offers Helmig a full range of services, including marketing, campaign promotion, synch licensing and global distribution.
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The Frank Ocean-approved guitarist/singer/read receipts skeptic goes #nofilter. Enjoy.
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Back in 2016, financial services juggernaut Goldman Sachs dug deep into music business economics. Their research team recently refreshed the study with new statistics, painting an ever-clearer picture of fan demographics, streaming adoption, and global business growth.
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To shed light on how independent artists are increasingly enjoying the benefits of synch opportunities, we turn to AWAL + Kobalt artist BEGINNERS. The LA band recently participated in a campaign for New Balance and their new shoe, the Fresh Foam Zante Pursuit.
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To shed light on how independent artists are increasingly enjoying the benefits of synch opportunities, we turn to AWAL + Kobalt artist BEGINNERS. The LA band recently participated in a campaign for New Balance and their new shoe, the Fresh Foam Zante Pursuit.
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A music lawyer has a massive impact on the music business writ large. Get to know them.
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J Cole, the 1975, Chance the Rapper, Rita Ora, and 21 Savage all share this in common: great managers. Here’s how they met them.
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With stadium songs and stand-up jokes in the bank, Stevie and Alan Jukes were made to entertain. Let them do just that and meet Scotland’s next big thing.
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Equal parts coach, utility role player, and, in their own way, franchise star, music managers, and the music management companies they sometimes work for, are mission critical for a successful artist career.
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The Kingston-born, Dizzee Rascal-approved genre hopper freestyles about the music business and jokes about Beyonce in the latest #nofilter.
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We’re excited to announce a new partnership with The Other Nashville Society (TONS), a community of non-country music industry professionals and artists. Our aim is to offer events and initiatives throughout the year to educate and connect creators in Nashville, as well as grow the TONS community.
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Our entire team is grateful for a game-changing 12 months. Here’s what we’ve been up to.
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The one-time child stars mean business with a 10/10 pop EP and transparent conversation. Click through for No Filter.
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Is new music released around the holidays doomed to obscurity? Our team backtracks its way to the origin of this slice of music business conventional wisdom.
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We're happy to announce a worldwide recordings deal with Los Angeles-based singer, songwriter and visual artist, Ella Vos. The AWAL recordings deal offers Vos and hwyl records a full range of services, including global marketing, campaign coordination and global distribution.
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We're happy to announce the opening of a new office in Toronto, Canada, which will open in early 2019. This new location strengthens the AWAL North American presence and global recordings team, while providing more support for artists in Canada as a whole.
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One of the UK’s most slept-on voices joins us for honesty hour in the wake of a head turner album release.
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With big hits under his belt and an always-on brain, Example sits down with us to break down what creators need to keep in mind to maximize every release.
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Austria’s next pop star is making her name with bold aesthetics and and a defiant pop sound. Meet the real Mavi with #nofilter.
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We dive into the ever-changing world of corporate music collections, pay-to-play schemes, and fine-tuned pitches for busy curators.
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You’re on tour. You’re tryna figure out what’s good in each city. We’ve got your back. Dodge road boredom with AWAL’s PLACES. First stop: Pittsburgh.
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We're happy to announce today a worldwide recordings deal with singer-songwriter, instrumentalist and producer, Gus Dapperton. The AWAL recordings deal offers Dapperton a full range of services, including global marketing, campaign coordination and global distribution.
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Instagram’s Sunil Singhvi helps us dig into user insights, secret Story functions, and vertical video’s likely triumph in our latest in-depth breakdown: instagram for artists and teams.
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’80s synths, vintage guitars, home city nostalgia and the comforts of the familiar lend themselves to Kevin’s inimitable sound. The singer-songwriter-producer invites us into his world, detailing the things that make his space his own. Step inside.
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Two visionary companies, glassnote & Kobalt Music’s AWAL, collaborate to enhance offerings for Glassnote’s acclaimed artist roster and break more global independent artists.
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With an Apollo, a MacBook Pro, and a collection of vintage synths, Pittsburgh native and Grammy nominated singer/songwriter/producer Kevin Garrett creates magic. Take a rare peek inside Kevin's childhood music making oasis with episode 1: SPACES| Kevin Garrett.
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2000 people spent time in the AWAL Lounge at BBC Music Introducing LIVE to hear icons perform classics, masterminds share wisdom, and newcomers show and prove. Click through to see what went down.
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Kobalt founder/CEO, Willard Ahdritz, and CEO of AWAL, Lonny Olinick, sit down with Billboard to discuss the future of the recordings industry and where AWAL fits into it.
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10s of millions of streams haven’t made Oklahoma’s rising star any less candid. Laugh your way through the latest #nofilter.
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Homepage displays. Voiceovers. Video pre-rolls. Explore how different streaming services can help artists & teams target audiences with ad inventory, with a focus on Spotify Ad Studio.
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Happy to announce a worldwide recordings deal with singer-songwriter Gabrielle Aplin and her label, Never Fade. The AWAL recordings deal offers Aplin and Never Fade a full range of services, including global marketing, campaign coordination and global distribution.
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The Missy Elliott-approved hip-hop artist takes a break from midterm exams to kick back with some unedited Q&A.
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Learn how machine learning, affinity research, and product testing are redefining what it means to create and consume in the new music economy.
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Dig into the pros and cons of making music freely available on social networks.
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The Capital Cities alum turned versatile solo artist keeps it real in our new MadLib-inspired interview series. Doodles included.
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Successful tours bring disparate skills together in a master class of ingenuity and coordination. Four domain experts shed light on tackling the road and building audiences.
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We're happy to announce a worldwide deal with singer, songwriter and producer, Kevin Garrett. The AWAL recordings deal offers Garrett a full range of services, including global marketing, campaign coordination, synch licensing and global distribution.
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Our VP of digital marketing, Aaron Bogucki, talks smart speakers, emerging music economies and the laws that govern it all ahead of his Music Week Tech Summit panel discussion.
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Rising stars and seasoned execs explain why owning your master recordings is always worth more in the long run than surrendering control for that short term cash grab.
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Drill down into the video-sharing giant’s newly announced features, designed to retain high-value creators in an increasingly competitive market.
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We're happy to announce a worldwide partnership deal with the Liverpool indie-rock band, The Night Café. The AWAL Recordings deal offers The Night Café a full range of services, including global marketing, campaign coordination, synch licensing, and global physical and digital distribution.
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Career setbacks and ill-timed heartbreak inspired English artist Kyan to fuel hustle with struggle. Now Nile Rodgers is a fan, thousands are tuning in, and life is good.
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When choosing a music distributor, you'll also likely have to choose between two types of deals: upfront fee or share in revenue. Here's the difference and how to pick which one is right for you.
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Independent Hip Hop Artist Partners With AWAL With Aim of Taking Her Career to the Next Level
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YouTube Music explains how its new streaming platform can stand out in a crowded marketplace and why creators can expect to benefit.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from R3HAB, Kim Petras, plus Kami and Smoko Ono.
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At 20, Aussie singer-songwriter Gretta Ray has enough ambition to last a lifetime. Meet the buzzing performer turning listeners into believers with poetic, countrified pop.
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Our experts run through stats, trends and artist case studies to illustrate how influencers are so much more than a buzzword for music branding.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Example, R3HAB, and Timmy Trumpets.
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Hayden Maringer and Sean Michael Murray earned their stripes behind the scenes. After Broadway stints and music direction for major stars, the pop rock boys are ready to launch with a group they can call their own.
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The UK talent addresses her YouTube rise, major label experiment and independent ambitions.
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In the wake of Spotify’s new playlist submissions tool, artists will enjoy more opportunities for their music to make an impact. The open-door pitching portal will benefit teams that execute platform-transcending campaigns, both big and small.
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Cuco, Austin Burke, and Rezz.
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AWAL and the Featured Artists Coalition (FAC) have joined forces to empower artists to succeed on their own terms. Hear from FAC CEO Lucie Caswell and AWAL/FAC Advocate artist ECKOES on how this partnership helps combat the misconception that artists only have two choices — 'signed' or 'flounder.'
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Content ID turns user generated content into an additional revenue stream for artists. Explore YouTube's complex monetization system with expert guidance.
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Patrick Droney toured with blues legends and became a Fender poster child without a solo project to his name. On the eve of his debut EP, the Jersey-born Nashville artist shares his journey
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from Mr Eazi, Santigold, and Kira.
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Des Rocs has proven himself a reliable source of larger-than-life anthems with just three songs to his name. Get to know the man restoring glory to the NYC rock scene.
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IGTV wants to be the MTV of user-generated content for the mobile generation, but it'll take artist buy-in to get there. Read what the new platform might mean for the creative community.
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deadmau5 has signed a worldwide recording deal focusing on the electronic music producer's latest project, mau5ville, with new music and remixes to be released in the coming months.
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from R3HAB, The Kooks, and Sarah Close.
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With Vevo "phasing out" its own website and mobile app properties, plus official Vevo channels merging with existing artist YouTube channels, we explore what this ultimately means for the music community
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Deadmau5, Bexey feat. $uicideBoy$, and Allie X.
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Balancing behind-the-scenes production work with public-facing projects, longtime mates George Townsend and Adam Kaye have kept busy since they rocketed through BBC’s artist discovery pipeline in 2013 through new music but also podcasts and playlists.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Timeflies, Afro B, amd CAGGIE
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Pop singer, songwriter, and daydreamer, Kim Petras wants to be the new wave of artists who release music differently: through a freedom to define her sound and herself on her terms, as her own label.
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This week we'll be taking a closer look at the newest artists added to our AWAL First Playlist, covering new music from Ella Vos, REZZ, and Novaa
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Actress and singer/songwriter Katelyn Tarver shares insights into her career so far, especially her inspiration behind her latest track, "Labels," and why it's important to break free from labels of all types.
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While all-important personal contact between artist and fan is still the ideal, chatbots (or messenger bots) are gaining ground as a way to automate interactions and build those relationships.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from JHart, and Hugo Helmig.
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Today, playlists are one way to create awareness and buzz around a track, and the longer a song stays on, the better. Try these tips for moving up — and not down and off — popular playlists.
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In celebration of Pride, we chat with singer/songwriter Kat Cunning about how she balances her music with acting, her latest tracks, and how she incorporates queer themes into her music in a personal way.
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In the latest issue of Music Business UK, our Kobalt Founder and CEO Willard Ahdritz talks about the future for independent artists and how AWAL is working to change the music industry.
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What does it take to be an AWAL artist? Here are some of the key factors that we look for in an application for AWAL membership.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Betty Who, The Kooks, and Tritonal & APEK feat. Meron Ryan.
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After discovering Ray Hodge's music, Modern Machines reached out to collaborate — even though the two had never (and still haven't) met in real life. Here's the story behind the collab and Modern Machines' journey to get there.
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Little things go a long way on one of the world’s most popular music streaming service. Spotify tell us about the boxes every artist should check to build an audience using Spotify for Artists.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from You Me at Six, Kim Petras, and Greyson Chance.
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Former VP of Marketing at Warner Bros. Records, Michael Pukownik, joins the AWAL Recordings team as SVP, Head of Artist Marketing, North America.
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After releasing her 'Bloom' EP earlier this year, R&B-meets-pop songstress Parisalexa talks her newest EP 'FLEXA,' performing at Upstream Music Festival and her upcoming appearance at Capitol Hill Block Party in Seattle.
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Last Friday, AWAL landed at Brooklyn's Northside Festival for the first time ever. Get an inside look at the AWAL Artist Lounge at Brooklyn Brewery and our NYC Summer Party showcase including speakers, artists, and more.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Rex Orange County & Randy Newman, and Set Mo.
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Radio promotions company in2une joins forces with AWAL Recordings after acquisition.
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After hiding behind their trademark lips in photos, WESLEE finally revealed themselves recently. Now, they talk the reasons behind the reveal, their best advice for others defining their aesthetic, and performing at Northside on Friday.
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Establishing a brand as an artist is an important part of defining everything from your look to how you interact with fans. Our friends at Soundfly have pulled together this helpful guide to help musicians develop their own brand.
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Recently Matt Simons' latest track, "We Can Do Better," hit a million YouTube views in a month and more than 11 million streams. Here's the story behind the song and Simons' next steps.
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With Instagram's latest integration with Spotify, there are more opportunities than ever to take your Stories to the next level. Here are a few ways to share your music and more with your followers.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, Omar Apollo, and KAWALA.
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Mental health awareness among musicians is on the rise. Hear the stories of two AWAL artists who both have different but important relationships with the topic.
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On June 8, AWAL lands in NYC at Brooklyn's Northside Festival. Get the details of our showcase, artist-community-building events, speakers, and more.
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Sj's first-ever EP, 'Calabasas,' delves deep into the emotional intricacies of relationships and features collabs with electro duo Tritonal. Get the inside scoop, and watch the video for "If We Could Stay High."
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After taking the stage at our AWAL Showcase at the Great Escape last week, London-based songstress Mina Rose recaps her experience and talks about her ultimate goals as an artist.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Betty Who, The Kooks, and Seven Lions, Tritonal & Kill the Noise feat. HALIENE.
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Last week, The Great Escape took over Brighton, UK, and for the first time ever, we presented the AWAL Artist Lounge — the Official Home for Independent Artists — at the fest. Here are the highlights of those three incredible days.
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Last year, Help Musicians UK created Music Minds Matter to help artists dealing with mental-health issues. Here's how the organization provides support — along with other resources for musicians.
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Recently, Spotify announced some major changes with its latest app update, some of which directly impact artists and their fans. Here's what you need to know.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Kaskade, Brohug & Mr. Tape feat. Madge, Calin, and lil aaron feat. Travis Barker.
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From supporting the Wombats in the UK and EU to selling out much of their own tour, Liverpool's own The Night Cafe talks highs and lows ahead of their performance at The Great Escape.
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Daniel Kuypers, VP, Director of Music at Energy BBDO — one of the largest advertising networks in the world — discusses the process of choosing songs for a synch opportunities with our own President, Global Synch and Brand Partnerships, Jeannette Perez.
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Features, reviews, or interviews in music publications are a great way to help new listeners discover your music. Here are 9 niche publications our roster has seen success with.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Conor Maynard, Cuco, and Emotional Oranges.
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DJ, remixer, philanthropist, and artist in his own right, 3LAU left the world of finance to pursue music — and says the key is keeping his creative freedom as an independent artist.
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A recent study of self-identified musicians found that depression and anxiety are on the rise among artists. Here are four major factors behind what's fueling this mental health crisis.
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Getting your music featured on a Apple Music, Spotify playlists and more can help listeners discover your music more than ever. Try these playlisting tips from our very own digital accounts team for landing on more playlists, more often.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Ivy Adara, Steve Angello feat. Highly Sedated, and WESLEE.
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After receiving massive support from BBC Radio 1 for her music, Tyne recently achieved another major milestone: her first headline show. Hear her story before her appearance at our Great Escape showcase later this month.
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Listen to Megan West, SoundCloud’s VP of Content and Community, chat with AWAL CEO Lonny Olinick about how the company is helping independent artists measure and redefine what success means to them.
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'80s-inspired alt-duo Apre talks inspirations, milestones, and challenges around their debut single "All Yours" and taking the stage at this year's The Great Escape.
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For the first time, AWAL is partnering with The Great Escape, bringing electrifying showcases, insightful sessions with industry leaders, and 'The Official Home for Independent Artists' — The AWAL Lounge.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Ivy Adara, Steve Angello feat. Highly Sedated, and WESLEE.
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In a chat with DIY-musician guru, AWAL artist VÉRITÉ shares how she earned 173 million streams as an independent artist and created a sustainable, successful career without giving up control.
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One of the most important parts of emailing music journalists is making sure they have everything they need to cover your music. Don't leave out one of these six crucial elements.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Mavi Phoenix, Tom Speight, and Us The Duo.
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Allowing herself the freedom to evolve, Allie X created opportunities for her music and songwriting career by embracing the mentality of being her own boss.
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Following AWAL's sponsorship of FastForward:Sydney, we chat with Felix Riebl, whose project, Spinifex Gum, breaks down barriers in his native Australia.
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As an artist, live streaming should be part of your social-media strategy. Here's how to use four popular platforms to engage your fans and promote your music.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Tom Misch feat. Goldlink, Cuco, and Matt Simons.
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Sydney-based electronic duo Set Mo talks their inspiration, ultimate goals, and why they're releasing a #TrackAMonth throughout 2018 ahead of their appearance on a FastForward: Australia panel.
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Music industry experts Tom Windish and Jake Udell weigh in on why it's crucial to sustain a career as an artist in the long term — and how to get there.
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Music journalism as we know it may look very different than ever before, but it's still as vital as it ever was. Here's how it's changing — straight from writers and editors.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Lauv, R3HAB & Skytech, and Kolohe Kai
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While touring the world as a DJ, honing his craft as an artist and a producer, and remixing the work of some of today's top artists, R3HAB has earned 310 million streams. Here's how he does it as an independent artist.
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Whether you're looking to supplement your current onstage setup or skip the full band on your next tour, here are eight tips for integrating backing tracks into your live show.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from SHY Martin, Timeflies, and Jesse McCartney.
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Our latest edition of AWAL Sessions in London focused on the all-important topic of artists' mental health. Here are the top findings, which revealed the startling truth about the effects of the music industry on musicians.
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Along with two Independent Music Awards nominations for Song and Album of the Year, Taylor Grey is also performing at the ceremony later this month in New York City. We chat triumphs, challenges, and IMA excitement with her ahead of the big night.
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If getting your music on the radio is part of your overall strategy, you'll need to find the perfect radio promoter. Here's what you need to know to get started.
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When it comes to getting your music on streaming platforms, choosing a reliable partner is so important. Here's how to make sure your tracks are receiving high-quality treatment from your distributor.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Dana Vaughns, Kate Nash, and Sophia Nash feat. Kyle.
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We're talking challenges and triumphs, and looking back at SXSW with singer-songwriter — BAUM.
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From speakers and showcases to merch and free food — check out what went on at the AWAL House at SXSW 2018!
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For the first time ever, Spotify is "going public." Get the rundown on everything from its annual profits and losses, potential share prices, and proposed trading dates to data insights for playlisting, demographics, plus more.
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This week we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from CXLOE, Hugo Helmig, and Betty Who
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We're talking challenges, triumphs, and performing in the AWAL EMERGING Official SXSW Showcase at the AWAL House with musician and producer — Bekon.
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Get ready for SXSW with these insider tips on networking, performing, and, of course, where to eat during your time in Austin.
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After years on major labels, AWAL artist Frank Carter decided to turn independent with his latest band, the Rattlesnakes. Here's his advice for other artists and why he feels it's so important to be in control of your career.
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This week, we'll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Tom Misch, Carlos Vara, and Molly Moore.
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AWAL to Invest $150 Million Into Artists and Independent Labels, Hire Another 100 Employees, and Introduce New Lineup of Tech Products at SXSW 2018.
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Now more than ever, independent artists are doing it on their own without record labels. Hear how three AWAL artists are finding success while keeping freedom and control.
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We're talking challenges, triumphs, and headlining the AWALxB3SCI Official SXSW Showcase at the AWAL House with married indie-pop duo — Freedom Fry.
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If you're headed to Austin, don't miss these emerging and independent artists performing on March 14 and 15 at the AWAL House — the Official Home for Independent Artists at SXSW.
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We're talking challenges, triumphs, and performing in the AWALxB3SCI Official SXSW Showcase at the AWAL House with California-based songwriter — Evalyn.
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We're so excited to announce that we're partnering with SXSW to present “The Official Home for Independent Artists at SXSW” — the AWAL House. Here's what to expect.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from JOHN.k, Declan J Donovan, and Felix Cartal feat. REGN.
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Singer/songwriter Terence Ryan talks about why his native Massachusetts inspires his music, living (and recording) in his car, and why he's excited to perform in this year's AWAL Emerging Official SXSW Showcase.
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When it comes to radio airplay, independent musicians have to start somewhere. Follow these tips to contact stations the right way to maximize your chances of getting spins.
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We're talking challenges, triumphs, and headlining the AWAL EMERGING Official SXSW Showcase at the AWAL House with DJ and producer — Cut Chemist.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from 3LAU feat. Carly Paige, Bonnie McKee, and The Wldlfe.
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If you're overloaded with anything you consider "old" merch, try these tips to sell more and make room for new goodies on the road or in your online shop.
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We're talking challenges, triumphs, and what the future holds for NYC-based singer, songwriter, and producer — Dan Miz.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Lia Marie Johnson, Don Diablo & Bully Songs, and Tom Speight.
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To celebrate Valentine's Day, we asked our AWAL fam why they love being independent artists, what's great about calling the shots, and why they wouldn't have it any other way.
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More and more artists are choosing fan- or crowdfunding to support their recording and record-release processes. Here are five important tips to make the most of any funding campaign.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Madison Beer, 3LAU, and DallasK.
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We're talking challenges, triumphs, and what the future holds for Nashville, London, and Los Angeles-based country duo — Brown & Gray.
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When it comes to booking more gigs, your fellow musicians could be your best resource. Here's how to find more live shows via other artists.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Mike Williams, Cuco, and Only Shadows.
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We're talking challenges, triumphs, and what the future holds for Los Angeles-based pop singer/songwriter — Emily James.
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From posting tracks on Myspace to synchs in Apple iPhone X commercials — NVDES' Josh Ocean talks staying true to his vision and creating a universe where being yourself your own way is top priority.
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Recently, Facebook announced new changes to its newsfeed algorithm that will change how fans see and engage with artists' posts. Make sure you're prepared with these five important tips.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Tritonal, SJ & Tima Dee, SAINT PHNX, and ionnalee feat. Jamie Irrepressible.
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We're talking challenges, triumphs, and what the future holds for pop/rock band — DALES.
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We're talking challenges, triumphs, and what the future holds for alt-rock duo 8 Graves.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Owl City, The Shadowboxers, and The Howl & The Hum.
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Can't figure out how to pay for your next album, single, tour, video, or release? Here are three platforms and everything you need to know to make fan funding easy, efficient, and fun for your dedicated listeners.
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Before your next live gig, try these artist-tested tips to make sure you're playing to a packed house.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Space Primates feat. Goldford, The Beach, and Sea Girls.
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We're talking challenges, triumphs, and what the future holds for English singer/songwriter — River Matthews.
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From vinyl to streaming, here's what happened in the music industry in the United States last year according to Nielsen's end-of-year report.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Khrebto, Bladee feat. Yung Lean, and Tremors.
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We're talking challenges, triumphs, and what the future holds for British singer — Emma McGann.
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No smoke and mirrors. No sheer spending power necessary. We catch up with AWAL/Kobalt's CMO, Ryan Wright, on a revolutionary and refreshing new type of marketing he's bringing to the music industry.
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Revisit the artists we've met through My Journey this year, gain insight from their AWAL App data, and get inspired by their words.
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From artist stories to industry tips, take a look back at 2017 on the AWAL Blog with our top 15 most popular posts.
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We chat with LA-based electronic producer and artist FRND about earning over 15 million streams, connecting to listeners, and staying true to his artistic vision.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from Kim Petras feat. Lil Aaron, Don Diablo, and RedOne (with Daddy Yankee, French Montana, and Dinah Lake).
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UK-based singer/songwriter Bruno Major has earned over 45 million streams and sold out shows around the world... and it all began after he was dropped by a major label and started making music his own way.
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On January 15, we welcomed artists, managers, industry executives, and more to our first AWAL Sessions event in London. Here's the recap of what you may have missed — and how to make sure you're in the loop for future events.
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We're rounding out 2017 with 50 incredibly powerful quotes from around the music industry that every independent artist should keep in mind when planning for next year.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from R3HAB & Krewella, Greyson Chance, and Delaney Jane.
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We're talking challenges, triumphs, and what the future holds for UK-based electro/rnb artist — ECKOES.
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If you're struggling for lyrics and the words aren't coming, try these 10 techniques to power past writer's block and get back to creating your next great track.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Janelle Kroll, Xscape, and Owl City.
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Meet Stalgia, the LA-based electronic duo that's earned almost 5 million streams, and hear why staying true to themselves in the face of competition is so important.
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Growing up, songwriter Amy Kuney's life was soundtracked by Kelly Clarkson, so when she had the chance to write for the 'Idol,' she dug deep into her past to find musical inspiration.
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As an artist, networking is a necessity, but it doesn't have to be intimidating. The next time you attend an event or conference, be prepared with these essential tips.
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Get to know London pop duo OMYO and learn how they parlayed their collaboration into a capsule fashion collection, landed on Spotify charts, and even scored a Music Week headline.
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Dive deep into the world of synch to discover which songs are primed for placements, find out who to pitch, and see how other independent artists are scoring these opportunities.
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With the AWAL App's latest update, get more in-depth insights into your YouTube stats, including top tracks, viewer demographics, and more.
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Shake up your instrumental tracks by using vocal samples. Here are some great examples of what other artists are doing and essential tips to get you started.
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We chat with UK-based electro-pop artist July Jones about partnering with fashion brands, memorable gigs, and achieving success at a young age.
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Creating social media ads is a great way to spread the word about your new release, but by using these four targeting criteria, you'll be speaking directly to those most likely to pay attention.
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You might already have a strategy in place to capture millennials' attention, but you may want to shift your focus to include the younger Gen Z: They're quickly becoming tastemakers in the way music is consumed.
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Maisie Peters, Ella Vos, and NVDES feat. Remmi.
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LA-based electro-pop trio RÓSA talks discovering who they are as artists, why bonding with an audience is crucial, and what success really means to them.
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Get to know why synch licensing is such a valuable way for independent artists to get their music heard, earn extra revenue, and even get discovered.
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Use these effective tactics from our friends at Music Glue to help make the most of what are arguably the two biggest shopping days of the year.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music released through AWAL from Madison Beer, Owl City, and Ryan Riback feat. Iselin.
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UK-based folk artist Anna Pancaldi talks balancing her career between Los Angeles and London, the importance of balance, and her grand ambition to sell out the Royal Albert Hall.
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Choosing a digital music distribution service can be a challenge; use this guide to know when the time is right and how to find one that perfectly fits your…
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AWAL | Independent Artists Are Now a Billion-Dollar Market
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AWAL is Kobalt’s streaming label for independent artists and labels. More than just music distribution, AWAL is a real partner.
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From landing on BBC Radio 1's Spotify playlist to headlining their first UK tour early 2018, British rock band Sea Girls takes us through the triumphs and…
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Why Independent Artists Are Ruling the Music Industry According to Willard Ahdritz
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If you're curious whether or not music publishing might be right for you at this stage in your career, take these three topics into consideration.
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Try to think like your fans when it comes to how you announce and release your music. Here's how to get started with your next single or album.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members George Maple, Fever High…
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Check out our photo-packed recap of the first-ever BBC Music Introducing hosts Amplify conference in London earlier this month!
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UK singer/songwriter Louise Golbey runs down her most memorable gigs (including Glastonbury!), rising above challenges as an independent musician, and why Ed…
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Learn the best practices for creating effective Instagram ads, then actually make your first ad with these easy steps.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Rex Orange County feat. Benny
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Australian songstress Angie McMahon talks her latest single, inspiring fans and herself, and how it feels to be the face of a major Spotify playlist.
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Get the most out of your YouTube channel — beyond just sharing videos — by paying attention to these six metrics that can help you reach your fans, gain…
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Learn when it's time to hire a music manager, what this essential team member does, and where and how to start looking for one.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Lauv, GEORGE GLEW, and…
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This week, we're speaking with Bristol, UK-based singer/songwriter — Sam Brockington on how his artist journey began and the heights he's aiming to take things.
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Independent artist VÉRITÉ shares how she earned 135 million digital streams after releasing her first single on AWAL in 2016, her touring mindset, and…
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AWAL | How Are Millennial Consumption Habits Going to Affect Your…
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UK songstress Espa opens up about being a woman in music, breaking the mold of "unattainable perfection, " and how her grandfather's musical career inspired…
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This week, we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Maya B, Ivory Layne, and…
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UK-based rapper Alonestar shares his tour aspirations, a touching story about the healing power of music, and how collaborating with cousin Ed Sheeran is a…
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Expert advice for developing artists to master the things that matter most such as: …
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The second part of our YouTube series for artists to optimize pre-roll ads. This week we explore calls to action, creating retargeting lists, and more.
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Rapper Zuby talks making his mark with merchandise, gaining YouTube followers, and his goal of impacting lives of listeners.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music from AWAL members Hoodie Allen, the…
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Reading, UK-based rock band Echoic reflect on their early days, being featured on BBC Introducing and Radio 1, and their new EP, 'Shadows of You.'
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From YouTube to digital marketing, don't miss these AWAL sessions at BBC Amplify featuring industry pros and insider advice!
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The first part of our YouTube series for artists to optimize pre-roll ads. This week we explore ad content advice, editing tips, & more.
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We're talking challenges, triumphs, and what the future holds for singer/songwriter — Sam Brookes.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members R3HAB, Now Now, DENM.
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We're talking challenges, triumphs, and what the future holds for singer/songwriter — Rika
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Spotify just updated how you edit your artist bio. Learn how the new update affects you and why it's such a blessing.
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The second part of our YouTube series for artists to optimize their channels. This week we explore in-video programming, closed captioning, and more.
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We're talking challenges, triumphs, and what the future holds for UK group — Who's Molly?
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members 3LAU
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We're talking challenges, triumphs, and what the future holds for UK power trio — Some Velvet Morning.
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The first part of our YouTube series for artists to optimize their channels. This week we explore creative customizations, SEO tactics, and more.
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Taking a closer look at the latest Goldman Sachs music industry report to better understand what the future of music streaming will hold.
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We're talking challenges, triumphs, and what the future holds for singer-songwriter — Harry Pane.
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Learn how artists can make the most of their Facebook ads to share their music and message with more fans than ever before.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members Kaskade
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We're talking challenges, triumphs, and what the future holds for Scandinavian soul singer — Marie Dahlstrom.
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A look at Michael Brun's artist journey from pre-med student to rising global DJ — the challenges he faced, his overall mission as an artist, and what's…
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This week we'll be taking a closer look at the newest artist added to our AWAL First Playlist, covering new music from P.O.D, Madison Beer, and James Vickery.
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From YouTube to digital marketing, don't miss these AWAL sessions at BBC Amplify featuring industry pros and insider advice!
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We’re excited to share that we’ll be teaming up BBC Music to shape one of the biggest events of the year for independent artists — Amplify.
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Once release day is over, that doesn’t mean it’s time to relax! Check these 7 tips to keep your latest release in the limelight for as long as possible.
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Something all independent artists need to stay on top of is when their music is added to a hot playlist.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members Maisie Peters
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For today's artists, getting added to a hot playlist offers more than discovery — it's helping to build careers.
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Your release day is here! Check these seven fun and creative ways for you to maximize exposure and have your most successful release day yet.
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Spotify, like you, is both a musical entity and a business, it has embarked on a data-collecting mission that goes right to the source: the listener.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members Tritonal
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Over time we’ve discovered 4 key factors that can occasionally help close a playlist pitch in an artist’s favor. Check it out!
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10 essential factors every artist should be fitting into their pre-release planning, to ensure success.
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In today’s ever-evolving digital landscape, streaming has become the radio that fits the fast-paced, on-demand lifestyle of many music listeners. See how…
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members R3hab, Coasts
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In the age of social media, at the very least, every artists needs to be on the big three — Facebook, Twitter, & Instagram. Learn what you're missing out…
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Here are some of the best ways for you to make sure you're taking full advantage of your Apple Music Connect profile.
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Get to know our friend Ariana and the Rose! Ariana shares her thoughts on some of the hardest challenges independent artists face today, her advice for…
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members James Cherry
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Learn why today's artists need an official artist webpage and get some insights on how to make the most out of it.
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Today, we’ll be diving into 13 tips for helping you break that 1000-follower mark in no time.
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members NVDES, LAYNE
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Being a verified artist on Spotify means a lot more than just getting a little blue check by your name. A dirty, quick how-to for getting verified on Spotify.
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9 tips to transform your artist one sheet into a powerful tool for influencers to get a quick snapshot of who you are, what makes you unique, and why they…
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This week we’ll be taking a closer look at the newest artists added to AWAL First Playlist, covering new music and milestones from AWAL members R3HAB, Jimi…
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Your Spotify artist profile is one of the main channels listeners use to interact with both your music and your brand. Check these 5 easy tips for making…
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Welcome to the AWAL Blog! This isn’t just another music blog — promise. We’re creating a community just for independent artists and their teams.
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Thinking it's time to start a social media calendar to manage all your posts? We've got all the things artists need to know when setting one up.
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More music is being released by more artists than ever before in 2017. Take a look at how independent labels are helping artists break through the…
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It’s hard to believe that Facebook Live isn’t even 2 years old. That small camera icon on your Facebook app has become invaluable to artists allowing…
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We have incredible AWAL artists releasing tons of new music each week, some of which claim a spot on our AWAL First playlist — a playlist dedicated to…
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While overall audio consumption is up this year at about 9%, the most significant gains have been made by the music industry's golden child — streaming…
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Music Managers Forum kicked off a huge assembly featuring discussions led by some of our own Kobalt family for the purposes of helping music managers to…
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We've put together a playlist to celebrate the music of all AWAL members at this year's The Great Escape!
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ecently, the Association of Independent Music (AIM) held their annual Music Connected conference in order to discuss the ever changing landscape of music…
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Learn about the latest trade-income figures from BPI, and the reasons why streaming is likely to jump ahead of physical revenues (in some parts of the world)…
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The AWAL App was launched about a month ago, providing members unique insights to their streaming data. One of the App’s most engaged users includes Oskar…
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We’re excited to share our brand new AWAL App. The AWAL App is more than just an app. It's a partner, built to help independent artists find the most…
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We launched the first official artist app for the new Apple TV, featuring 20 years of Placebo.
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