I AM
MY OWN
LABEL

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Today, independent artists are breaking through on their own terms

Our Services

Music Distribution

Tools & Data

Playlist Promotion

Funding

Marketing & more

artists

Our roster ranges from the underground to the top of the charts

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The Kooks

English pop rock band, The Kooks, highly anticipated album "Let's Go Sunshine" just dropped.

Listen now

Listen now

It’s your career, your face, your name, you have to be in control.

Madison Beer
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Madison Beer

With her debut EP, "As She Pleases," out and 250 million streams under her belt, Madison Beer is one of today's fastest growing pop stars. Read why she's doing it all as an independent artist.

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Tom Misch

One of the most compelling new artists rising out of the UK, Tom’s music has over 260 million streams, selling out multiple tours in Europe and the US. Tom’s full debut album "Geography" is out now.

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Independent Artists on AWAL

For too long, artists have had to go through the traditional gatekeepers to make a living from music. But now, a revolution for independence has begun. Join the movement.

Being an independent artist doesn’t mean you have to do it alone.

Apply Now Learn More
  • What's Happening

  • deadmau5 signs new worldwide deal with AWAL

  • AWAL artist Lauv breaks 1 billion streams

  • Former VP of Warner Bros. Records joins AWAL as SVP, Head of Artist Marketing

  • AWAL acquires radio promotion and music marketing firm — in2une Music.

  • AWAL hires former Republic Records marketing exec, Aaron Bogucki, as VP of digital marketing