AWAL is a unique alternative to the traditional music label

With local offices around the world, AWAL's services include global marketing and creative services, funding, A&R, playlist and radio promotion, publicity, distribution, synch and brand partnerships, and holistic digital expertise — including social media, audience development and fan engagement strategy, and access to real-time comprehensive music data and insights.

With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Laufey, Little Simz, Jungle, Djo, Lil Peep, JVKE, JPEGMAFIA, The Beaches, Moses Sumney, Freddie Gibbs, Lauv, SBTRKT, Yung Lean, Tom Misch, kx5 and more. AWAL also helped develop the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Nick Cave & The Bad Seeds, girl in red, Lizzy McAlpine, and Kim Petras, among others.